Schedule
We continue to make updates and additions to the schedule - please check back often.
Sunday, May 6, 2012 | |||
| 10:00am - 5:00pm | Pre-scheduled Meetings with simpleview Team Agave 1 & 2 | ||
| 10:00am - 5:00pm | Registration Turquoise Foyer | ||
| 10:00am - 4:00pm | Golf Outing (*registration required) Oro Valley Country Club | ||
| 1:00pm - 4:30pm | Tucson Attractions Tour (*registration required) Biosphere 2 | ||
| 5:00pm - 6:00pm | Newcomers' Reception Joshua Tree | ||
| 6:00pm - 8:00pm | Welcome Reception Sundance Courtyard | ||
Monday, May 7, 2012 | |||
| 6:30am- 7:30am | Distribion Training For the early birds, join us as we dive into Distribion with training on how to use the functionality to its fullest, including information on Edit Tags, Smart Lists and Bid Books. Agave 1 & 2 | ||
| 7:00am - 8:00am | Breakfast sponsored by Get Smart Content Sundance Courtyard + Dos Locos | ||
| 8:00am - 9:00am | Opening Session - Keynote from simpleview's Ryan George To set the stage for the 2012 Summit, learn about the evolution of simpleview as a company and find out how we are furthering our commitment to supporting the tourism industry. Get there early for front row seats at your official welcome to the conference. Turquoise Ballroom | ||
| 9:00am - 9:30am | Exhibitor & Networking Break Turquoise Foyer | ||
| 9:30am - 10:30am | Option 1: Search Engine Optimization (SEO) Best Practices sponsored by aRes Travel Whether you want more search engine traffic or are curious about best practices for website usability, our "Search Engine Optimization (SEO) Best Practices" session is for you! Several of simpleview's experts from the Search Engine Marketing team will review a client's websites, providing concrete SEO tips and tricks that could be implemented for this DMO. Overviews of paid search suggestions and other SEO best practices will provide you and your team with the information to get the largest impact from your optimization efforts. Coronado Ballroom Option 2: Pushing the CRM Envelope Many DMOs leverage just a fraction of the power of CRM for sales, marketing, operations, intelligence, workflow, forecasting and reporting. This presentation, which will be led by simpleview's Kirsten Van Detta, Hope Patterson and Chris George, will cover some of the less utilized, but powerful aspects of simpleview's CRM tool. Turquoise Ballroom Option 3: Open Lab If you need to catch up on email, get into CRM or make updates to your website, we will have computers available. There will also be simpleview team members in the room to assist you with any questions. Agave 1 & 2 | ||
| 10:30am - 11:00am | Exhibitor & Networking Break Turquoise Foyer | ||
| 11:00am - Noon | Option 1: New in simpleview CRM The past year has been one of rapid advancement for simpleview CRM (and no, moving to "the cloud" was not a part of it, since we've been cloud-based since the beginning!). Our top CRM experts - Eddie Talkington and Kevin Bate - will join Christine Shimasaki, managing director of empowerMINT.com, to review recent advances and additions, including Health Check, the DMAI Event Impact Calculator and more. Coronado Ballroom Option 2: Integrating Social Media into Your Entire Organization sponsored by Regatta Travel Solutions Together with Chris Sietsema, social media and content strategist with Convince & Convert, digital marketing experts from the simpleview team will provide ways to integrate social media profiles and their individual functionality onto a website and other touch-points for visitors, members and partners. Turquoise Ballroom Option 3: Open Lab If you need to catch up on email, get into CRM or make updates to your website, we will have computers available. There will also be simpleview team members in the room to assist you with any questions. Agave 1 & 2 | ||
| Noon - 1:00pm | Lunch Sundance Courtyard + Dos Locos | ||
| 1:00pm - 2:00pm | Maintaining Relevance in Today's Tumultuous Culture It's the buzzword in this "Decade of the DMO." Called out in the 2008 DMAI Future Study, the concept of relevancy continues to challenge DMO pros across North America. But, according to industry author, blogger and consultant Bill Geist, the path to DMO relevancy is deceptively simple. In this fast-paced general session, Bill will identify ways for today's DMO to bring true value to their destinations...and ways for DMO pros to become the community leaders they are meant to be. From CEOs and Sales Managers to Marketing Coordinators and the entire staff, there has never been more opportunity to leave a mark than there is today. Learn why...and how. Turquoise Ballroom | ||
| 2:00pm - 2:30pm | Exhibitor & Networking Break sponsored by JackRabbit BookDirect | ||
| 2:30pm - 3:30pm | Option 1: CRM as Your Campaign Engine sponsored by Ruf Strategic Solutions One of the core values of a well-engineered CRM is the way it pumps the pistons, sparks the fuel and turns the gears of email campaigns, propelling your marketing with data-driven efficiency. This session revisits best practices at the intersection of CRM data and email campaigns, no matter which audiences you need to reach. Coronado Ballroom Option 2: Websites Today and Tomorrow - Keys to success today and what's on the horizon sponsored by Barberstock This presentation, will be led by simpleview's Sean Moyle, Mario Vasquez and Maria Delvecchio. We'll cover the core processes to what you'll need for your new site or your current. We'll also cover the latest trends, what's driving them, and how your way of thinking may need to shift to keep up with the future web. Turquoise Ballroom Option 3: Open Lab If you need to catch up on email, get into CRM or make updates to your website, we will have computers available. There will also be simpleview team members in the room to assist you with any questions. Agave 1 & 2 | ||
| 3:30pm - 4:30pm | simpleNew Greg Evans, simpleview's Vice President of Account Services, will focus on the new and upcoming developments coming from the company, providing insight and context on how these products and services will better position DMOs to meet their goals. Turquoise Ballroom | ||
| Evening | Open Night | ||
Tuesday, May 8, 2012 | |||
| 6:30am - 7:30am | ExactTarget Training Are you an early bird and want to know more about how ExactTarget works? Join us as we review setting up and sending your emails and newsletters. Also learn more about ExactTarget's A/B Testing. Agave 1 & 2 | ||
| 7:00am - 8:00am | Breakfast sponsored by YourTour | ||
| 8:00am - 9:00am | Peer 20x20s (also known as Pecha Kucha) In what's becoming a regular fixture of professional conferences across industries, a panel of your peers will offer six quick-form presentations on marketing, data, websites and more. Each presenter gets 20 slides and 20 seconds per slide (that's just over six minutes per presentation!) to interest, educate and inspire. Turquoise Ballroom | ||
| 9:00am - 9:30am | Exhibitor & Networking Break Turquoise Foyer | ||
| 9:30am - 10:30am | simpleview CRM and Web (Design, CMS & SEO) Training + Roundtable Discussions: The balance of the day will be focused on product + service workshop-style trainings. Our in-house experts will review functionality and best practices, answering questions along the way. Attendees should choose which track to attend by their level of familiarity with simpleview tools. If you find you are in the wrong room, please feel free to switch throughout the day. CRM New Users: For the those who are new to simpleview CRM. CRM Refresher Track: A review of fundamentals, plus a look at what's ahead for the platform. CRM Advanced + Admin Track: An in-depth look at higher-level functions and rarely utilized tools. Web Basic Track: For those who are new to simpleview CMS. Web Intermediate Track: A review of fundamentals, plus a look at what's ahead for the platform. Web Advanced Track: An in-depth look at higher-level functions and rarely utilized tools. Leadership Track (limited seating): New in Summit 2012, this 3-session track helps DMO executives and management evaluate where to focus their time and energies, discern critical data points, understand how and where to apply metrics and how to help operational units within the DMO framework achieve their best results. | ||
| 9:30am - 10:30am | CRM New User Training + Roundtables Presidio 1 | CRM Refresher Training + Roundtables Presidio 2 | CRM Advanced + Admin Training + Roundtables Presidio 3 & 4 |
| 9:30am - 10:30am | Web Basic Training + Roundtables Coronado 1 | Web Intermediate Training + Roundtables Palo Verde | Web Advanced Training + Roundtables Coronado 2 |
| 9:30am -10:30am | Leadership Track: Designing New Performance Measures for DMOs For the past few decades, the primary method of measuring DMO productivity has been the Room Night. While other measures have been employed sparingly and sporadically, it's always come back to Room Nights. DMAI's recent efforts at developing standardized Performance Measures has been a great step forward...but, as DMOs continue to evolve, new measures are critical if we are to retain relevancy. In this interactive session, DMO author and expert Bill Geist shares his thoughts on new performance measures to drive home the value of Destination Marketing across all economic development disciplines. And, he'll ask you to share your new measures with your peers. Joshua Tree | ||
| 10:30am - 11:00am | Exhibitor & Networking Break Turquoise Foyer | ||
| 11:00am - 12:30pm | CRM New User Training + Roundtables Presidio 1 | CRM Refresher Training + Roundtables Presidio 2 | CRM Advanced + Admin Training + Roundtables Presidio 3 & 4 |
| 11:00am - 12:30pm | Web Basic Training + Roundtables Coronado 1 | Web Intermediate Training + Roundtables Palo Verde | Web Advanced Training + Roundtables Coronado 2 |
| 11:00am - 12:30pm | Leadership Track: DMO Share Time + Roundtables This session begins with peer learning as DMO leaders around the room share examples of initiatives and innovations they've made at their organizations and how outcomes have impacted their success and future plans. Building on those examples as inspiration, small-group roundtables will then focus on specific topics and challenges in destination marketing, asking questions, sharing ideas and finding answers and instructive insights together. Joshua Tree | ||
| 12:30pm - 1:30pm | Lunch Sundance Courtyard + Dos Locos | ||
| 1:30pm - 2:30pm | CRM New User Training + Roundtables Presidio 1 | CRM Refresher Training + Roundtables Presidio 2 | CRM Advanced + Admin Training + Roundtables Presidio 3 & 4 |
| 1:30pm - 2:30pm | Web Basic Track Coronado 1 | Web Intermediate Track Palo Verde | Web Advanced Track Coronado 2 |
| 1:30pm - 2:30pm | Leadership Track: CRM Executive Boot Camp Effective leaders can't know all of the intricacies and details of jobs and technologies within their organizations. However, they also can't be intimidated by them. This Executive Boot Camp tackles a handful of simple but meaningful CRM functions every DMO leader should know and CRM report every DMO leaders should have. Joshua Tree | ||
| 2:30pm - 3:00pm | Exhibitor & Networking Break Turquoise Foyer | ||
| 3:00pm - 4:30pm | Awards & Silent Auction Winners Ryan George will recognize 5 & 10 year clients and employees, in addition to the Thought Leader of the Year award. He'll also announce silent auction winners. Closing Speaker, Michael Barber The Marmite Effect: The implications on our world and your business when my 75-year old Grandma, "Marmite," gets an iPad. Turquoise Ballroom | ||
| 6:00pm - 10:00pm | Closing Dinner & Party Last Territory | ||
Wednesday, May 9, 2012 | |||
| 7:00am - 9:00am | Continental Breakfast/Grab & Go Turquoise Foyer | ||
| 9:00am - 5:00pm | Pre-scheduled Meetings with simpleview Team Agave 1 & 2 | ||
