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Schedule

Tourism industry experts and Simpleview staff will be sharing their expertise at the 2013 Summit in more than 80 sessions, created to help you get the most out of your Simpleview products and services, industry best practices and new trends for the future.

The first day - Monday, April 29 - will focus on industry best practices and provide information regarding marketing, sales and outreach efforts in your DMO. The next day will be broken into three tracks - CRM, Web (comprised of topics such as CMS, Web Design and Search Engine Marketing) and Leadership - allowing you to learn about tips and tricks about implementing Simpleview's products and services.

Sunday

Monday

Tuesday

Wednesday

• 9:00a - 5:00p

  Save To My Sessions Pre-Scheduled Team Meetings Room: Acacia & Primrose Session Details Meet with your project teams for some collaborative and insightful face-to-face conversations! To schedule your meeting, go to the Schedule a Meeting page.

  Save To My Sessions Registration Room: Arizona Office Session Details Be sure to check in with our registration team to pick up important Summit documents and goodies! We will also be available to answer any questions you may have about your Summit experience.

  10:00a - 4:00p

  Save To My Sessions Golf Outing Room: La Paloma Country Club Session Details Pre-registration required: Enjoy a round of golf at the beautiful, award-winning La Paloma Country Club. With stunning vistas and impressive fairways, this is the perfect way to start your Summit experience for golf enthusiasts. For more information, visit our Pre-Conference Events page.

  11:00a - 4:00p

  Save To My Sessions Arizona-Sonora Desert Museum Tour Session Details *Pre-registration required.* Take in the sights and sounds of Tucson by visiting the world-renowned Arizona-Sonora Desert Museum. You can find yourself eye-to-eye with mountain lions, prairie dogs, Gila monsters and more than 300 other animal species, as well as 1,200 kinds of plants. For more information, visit our Pre-Conference Events page.

  Save To My Sessions Inside Simpleview CRM Room: Sonoran 2 Chris George, CRM Training Manager Monica Valdenegro, CRM Project Manager Session Details Pre-Registration Required: If you are a new Simpleview CRM user or feel you need a basic refresher, prepare to learn everything you’ll need to become a CRM pro! We’ll dive in to show you how to use all of the main groups in CRM and manage all of your DMO’s data in a central spot. For more information, visit our Pre-Conference Events page.

  Save To My Sessions Inside Simpleview’s Web Services Room: Sonoran 1 Maria DelVecchio, Design Director Henry Greenberg, CMS Project Manager Sandee Jordan, SEM Analyst Geoffrey Schultz, Production Group Leader Session Details Pre-Registration Required: If you are new to Simpleview’s Web Services – CMS, Design and Search Engine Marketing, learn how to keep your website running as it should. We’ll show how to update your site’s content, provide tips on keeping content fresh and ensuring people find you through search engines and online advertising. For more information, visit our Pre-Conference Events page.

  5:00p - 6:00p

  Save To My Sessions Newcomers' Reception Room: Grand Foyer Session Details Will this be your first year at the Simpleview Summit? Join us for an orientation program designed to help new attendees like you get the most of our event’s training and networking opportunities. And get ready to meet other fellow newbies, a.k.a. the Class of 2013! For more information, visit the First Timers page.

  6:00p - 8:00p

  Save To My Sessions Welcome Reception Room: Fiesta Area Session Details Kick off your Summit experience at the Welcome Reception. Enjoy food and drinks with gorgeous views of Tucson’s skyline while networking with peers and our staff.

• 7:00a - 8:00a

  Save To My Sessions Distribion E-mail Marketing Training Room: Indigo Veronica Williams, Email Marketing Specialist Session Details Review the latest features and functionality for Distribion’s E-mail Marketing services. Meet over breakfast and learn how to better schedule, deliver and measure effective email marketing campaigns.

  Save To My Sessions Breakfast Room: Arizona Foyer & Terrace Session Details It’s the most important meal of the day (…so they say), so feel free to pop in to grab a delicious meal to start off each day at Summit. And of course, this is another great way to connect with new and old friends!

  7:30a - 5:00p

  Save To My Sessions Registration & Help Desk Room: Arizona Office Session Details Be sure to check in with our registration team to pick up important Summit documents and goodies! We will also be available to answer any questions you may have about your Summit experience.

  8:00a - 9:00a

  Save To My Sessions Opening Session - Welcome to Summit 2013! Room: Canyon 2 & 4, Grand 1 & 2 Ryan George, CEO Session Details Join Ryan George, CEO of Simpleview, for an hour filled with the latest happenings at the company and insights on tourism industry trends. He will also share our short- and long-term vision for Simpleview’s product and service lines.

  9:00a - 9:30a

  Save To My Sessions Exhibitor & Networking Break Room: Arizona Foyer Session Details Take some time to meet with other Summit attendees in-between sessions. In addition, our exhibitors will be available to share information about their products and services.

  9:30a - 10:30a

  Save To My Sessions CRM What's New Room: Canyon 2 & 4, Grand 1 & 2 Liz Fernstrom, Director of Operations, CRM Eddie Talkington, CRM Project Manager Session Details What's next for Simpleview’s destination management system for DMOs? Our CRM department’s leaders will share plans for features, improvements and the roadmap for the future.

  Save To My Sessions Launching Your Next Online Advertising Campaign Room: Canyon 1 & 3 Jason Swick, Director of Search Engine Marketing Lisa Love, Creative Director Session Details If you want to launch an online advertising campaign, but you’re not sure on where to start, this is the session for you! Learn from Simpleview’s media buying and creative experts about best practices with designing landing pages, writing strong copy, proper ad placements and getting the right people to respond.

  Save To My Sessions Digital Learning Lounge Room: Aster 1 & 2 Session Details If you want some one-on-one time with our team, feel free to visit our Digital Learning Lounge to discuss any and all topics surrounding our products and services, tourism industry trends, technology best practices and more.

  10:30a - 11:00a

  Save To My Sessions Exhibitor & Networking Break Room: Arizona Foyer Session Details Take some time to meet with other Summit attendees in-between sessions. In addition, our exhibitors will be available to share information about their products and services.

  11:00a - 12:00p

  Save To My Sessions Mobile, Apps, Tablets and Responsive Design (Oh My!) Room: Canyon 2 & 4, Grand 1 & 2 Greg Evans, Vice President, Account Services Sean Moyle, Director of Operations, CMS Session Details Go searching on the Internet for advice on mobile development and you’ll get a different answer each time on the value of mobile sites, apps, tablet-focused design and responsive design. Several Simpleview team members that work closely with clients' mobile builds will lead a discussion on the pros and cons of each option, helping you to determine when to use each in your marketing offerings.

  Save To My Sessions CRM Roundtables Room: Sonoran 1 & 2 Session Details Review functionality and best practices for Simpleview CRM in a fast-paced, roundtable session! You can quickly dive into specific areas of the system with more than a dozen of distinct topics to choose from. This is an interactive opportunity to meet with Simpleview experts and other CRM users, while exploring topics that you may miss in our information-packed CRM track on Day 2.

  Save To My Sessions What is a Website For? Optimizing DMO Sites for Maximum Impact Room: Canyon 1 & 3 Paul McLeod, SEM Analyst Session Details Simpleview’s Search Engine Marketing team will explain how to position your website to be found at the most critical points in the decision-making process. They will also give insights on the latest optimization trends, as well as share principles on building your site for customers and search engines at the same time.

  Save To My Sessions Digital Learning Lounge Room: Aster 1 & 2 Session Details If you want some one-on-one time with our team, feel free to visit our Digital Learning Lounge to discuss any and all topics surrounding our products and services, tourism industry trends, technology best practices and more.

  12:00p - 1:00p

  Save To My Sessions Lunch Room: Grand Pavillion Session Details Relax, rejuvenate and replenish at our lunch event! This is an excellent chance to sit down and meet with new friends, as well as rekindle relationships from past Summits.

  1:15p - 2:15p

  Save To My Sessions Tourism & Technology Room: Canyon 2 & 4, Grand 1 & 2 Michael Rogers, Guest Speaker Session Details Computers, the Internet and the digitization of all media are changing the way destination marketing organizations interact with leisure and business travelers while in-market and out-of-market. Take a look at the trends that brought the tourism industry to this spot and at trends that will converge by the end of the decade.

  2:15p - 2:45p

  Save To My Sessions Exhibitor & Networking Break Room: Arizona Foyer Session Details Take some time to meet with other Summit attendees in-between sessions. In addition, our exhibitors will be available to share information about their products and services.

  2:45p - 3:45p

  Save To My Sessions Know Your Visitors Better with Social Media Room: Canyon 1 & 3 Ben Vadasz, Guest Speaker Sam Brace, Communications Manager Session Details Learn how to gain a comprehensive understanding of your visitors through social media, all while improving data quality with lead generation efforts and tying your work back to your SEO strategy

  Save To My Sessions Leveraging a Fully Integrated Destination Management Solution Room: Canyon 2 & 4, Grand 1 & 2 Greg Evans, Vice President, Account Services Session Details Get a comprehensive overview of the power of the integration between the Simpleview CRM and CMS platforms, specifically how it benefits your marketing through your website and creates efficiencies for staff on the back end. We'll walk through multiple integration scenarios to better understand capabilities for today and in the future.

  Save To My Sessions Digital Learning Lounge Room: Aster 1 & 2 Session Details If you want some one-on-one time with our team, feel free to visit our Digital Learning Lounge to discuss any and all topics surrounding our products and services, tourism industry trends, technology best practices and more.

  3:45p - 4:00p

  Save To My Sessions Networking Break Room: Arizona Foyer Session Details Take some time to meet with other Summit attendees in-between sessions. In addition, our exhibitors will be available to share information about their products and services.

  4:00p - 5:15p

  Save To My Sessions Situation. Solution. Results. Room: Canyon 2 & 4, Grand 1 & 2 Christina Day, Senior Account Manager Tom Farney, Account Manager Frankie Lemer, Senior Account Manager Scott Stanislav, Senior Account Manager Session Details Destination marketing organizations are regularly facing challenges and having to find innovative ways to overcome them. Simpleview’s Account Services department will be partnering with some leading tourism professionals to share the ways they have recently increased exposure, pleased partners, measured conversions and more for their DMOs.

  5:00p - 6:00p

  Save To My Sessions Arena Destination Benchmarking - Overview and Demonstration Room: Verbena Session Details Arena Benchmarking and Performance Reporting is a tool like nothing else in destination marketing. For the first time, your DMO can have broad-spectrum, current and highly relevant intelligence about your performance alongside competing destinations and the overall industry. Be the one of the first to see and use this revolutionary service.

  6:00p - 10:00p

  Save To My Sessions Open Night: Dine Around Options Room: Offsite Session Details Shuttles Run Every 15 minutes to La Encantada Shopping Center and St. Phillips Plaza/Joesler Village

• CRM

  Web

  Leadership
  7:00a - 8:00a

  Save To My Sessions Distribion Bid Book Training Room: Indigo Veronica Williams, Email Marketing Specialist Session Details Review the latest features and functionality for Distribion’s Bid Book. Meet over breakfast and learn how to better create beautiful, high-impact and brochure-quality sales kits.

  Save To My Sessions Breakfast Room: Arizona Foyer & Terrace Session Details Get Your Bacon & Eggs On!

  7:30a - 5:00p

  Save To My Sessions Registration & Help Desk Room: Arizona Office Session Details Be sure to check in with our registration team to pick up important Summit documents and goodies! We will also be available to answer any questions you may have about your Summit experience.

  8:00a - 9:00a

  Save To My Sessions SimpleNew Room: Canyon 2 & 4, Grand 1 & 2 Ryan George, CEO Greg Evans, Vice President, Account Services Session Details Simpleview’s Greg Evans & Ryan George, a.k.a. Penn & Teller, will remove the veil on several new and tangible concepts that can improve your DMO’s customer service methods…and will, if nothing else, be entertaining.

  9:00a - 9:15a

  Save To My Sessions Exhibitor & Networking Break Room: Arizona Foyer Session Details Take some time to meet with other Summit attendees in-between sessions. In addition, our exhibitors will be available to share information about their products and services.

  9:15a - 10:15a

  Save To My Sessions Leadership Training: Statistical Reviews Room: Lantana Session Details We will kick off the Leadership Track by introducing our team of industry experts and facilitators who will lead the day's sessions, as well as review customized reports on several DMOs developed by Arena - our new comparative reporting tool.

  Save To My Sessions CRM Training: CRM Roundtables Room: Sonoran 1 & 2 Session Details Since you may have wanted to explore some topics in our first CRM Roundtable session and didn’t have enough time to hit all the tables you wanted, we’ve added a second CRM Roundtable session! Dive into our fast-paced, interactive session and learn more about specific areas of the Simpleview CRM system with more than a dozen distinct topics to choose from.

  Save To My Sessions Web Training: Case Studies from CMS User Group Room: Canyon 1 & 3 Sean Moyle, Director of Operations, CMS Session Details To kick off our day of Web training sessions, the CMS User Group members will share success stories of ways they’ve used the CMS to tackle a challenge or organizational goal. This will provide attendees with actionable items to take back to their offices after the Summit.

  10:15a - 10:45a

  Save To My Sessions Exhibitor & Networking Break Room: Arizona Foyer Session Details Take some time to meet with other Summit attendees in-between sessions. In addition, our exhibitors will be available to share information about their products and services.

  10:45a - 11:30a

  Save To My Sessions Leadership Training: Comparative Reporting Room: Lantana Session Details With Arena, your DMO can easily compare your numbers to those from other DMOs on more than 100 measures, from future room nights and member revenue to website visitors and check-ins on Foursquare. We will compare your DMO against industry averages and competitive DMO sets, teaching you how to use this tool back at your offices.

  Save To My Sessions CRM Training: Tracking Tourism Business Room: Finger Rock 3 Liz Fernstrom, Director of Operations, CRM Session Details In this introduction to the Tour/Travel group, we’ll show how to track Travel Trade Business in CRM. You will also learn about the value that Partner Referrals and Service Requests, as well as the Tour Series tab, can bring to your organization. Finally, we will show some new features you can use to track Travel Trade business in your destination.

  Save To My Sessions CRM Training: Account and Contact Management Room: Sonoran 1 Kirsten Van Detta, Senior CRM Project Manager Session Details When you’re creating and managing accounts and contacts in your CRM Sales Group, there are some excellent ways to save time and ensure the information is handled correctly. Our CRM team will share some best practices they have learned from assisting her clients with projects over the years.

  Save To My Sessions CRM Training: Tracking ROI on Sales Efforts Room: Murphey 1 & 2 Eddie Talkington, CRM Project Manager Session Details There are plenty of tools within CRM to track the return on sales efforts. Our CRM team will show how to use Bureau Commitments, In-Kind Expenses and more to constantly check and improve ROI.

  Save To My Sessions CRM Training: Managing Member/Partner Data Room: Finger Rock 1 & 2 Chris George, CRM Training Manager Session Details Come learn about how to best collect listings, images and special offers for web and print guides, all which boost relations and demonstrate value to your members and partners. In addition, our CRM team will delve into issues surrounding category/sub-category management.

  Save To My Sessions CRM Training: Using the Media/PR Group Room: Murphey 3 Monica Valdenegro, CRM Project Manager Session Details The press, freelance writers (and even casual bloggers) can play an important role in spreading the word about your destination and industry partners. Learn how to best use the Media/PR Group within Simpleview CRM for optimizing this key marketing channel.

  Save To My Sessions CRM Training: Using the Advanced Search Tool Room: Sonoran 2 Shawn Wilkins, CRM Project Manager Session Details With its sheer power and new features, our Advanced Search tool should be one of your favorite and most used CRM features. We will review the “Add To List” and Caching functions, as well as highlight how our Advanced Search can save your team hours of time.

  Save To My Sessions Web Training: Getting the Most Out of Your Blog Room: Verbena Luke Johnson, CMS Project Manager Session Details Your blog is an extremely useful tool for sharing fresh content with visitors! Find out how to set up multiple bloggers, post content to social sites, optimize your articles for search engines and more.

  Save To My Sessions Web Training: Google+ and SEO Room: Aster 1 Sandee Jordan, SEM Analyst Session Details It’s almost mandatory to have a profile and be active on Google+, as Google is showing more Google+ content in its regular search results. Learn more about Google+, how it impacts search and what you should be doing now.

  Save To My Sessions Web Training: Overview and Strategies with Third-Party Integrations Room: Indigo Sean Moyle, Director of Operations, CMS George Shaffer, CMS Director of Product Development Nick Cheever, CMS Developer Session Details When integrating programs and applications such as Google Maps and PayPal with your website, there are certain aspects to keep in mind. Our CMS team will provide a high-level overview of Application Programming Interfaces (APIs) and explain how they can help in developing a robust site for your DMO

  Save To My Sessions Web Training: Using Visuals in Social Media Room: Aster 2 Dave Serino, Guest Speaker Sam Brace, Communications Manager Session Details Certain social networks like Pinterest and Instagram that focus on images as the main content source are rising in popularity. We will dive into these and other networks that are heavily focusing on using interesting pictures and videos as traffic drivers and brand builders, explaining how to use these social sites for promoting all aspects of your destination.

  11:30a - 11:45a

  Save To My Sessions Break Room: Finger Rock & Terrace Foyers Session Details Grab a beverage, check your email and head on over to your next session!

  11:45a - 12:30p

  Save To My Sessions Leadership Training: Membership Models Room: Lantana Session Details With countless online resources such as Yelp and TripAdvisor, people who want objective advice on the best restaurants, hotels and attractions have plenty of places to go other than to the DMO. This can change. Come learn from several forward-thinking DMO leaders on how their strategies can better represent a region to visitors, meeting planners and event organizers.

  Save To My Sessions CRM Training: Lead and Profile Forms Room: Murphey 1 & 2 Kirsten Van Detta, Senior CRM Project Manager Session Details Join us for an in-depth look at the Profile and Lead forms inside of Simpleview CRM. Our team will also review data collection practices for reports and templates.

  Save To My Sessions CRM Training: Simpleview Extranet Room: Sonoran 1 Jessica Johnson, Senior CRM Project Manager Session Details Our CRM team will demonstrate what your DMO’s members and partners can do with the Extranet. In addition, we will explain how to roll out the Extranet to your member or partner community and engage them with this tool.

  Save To My Sessions CRM Training: Marketing Intelligence with CRM Room: Finger Rock 1 & 2 Chris George, CRM Training Manager Session Details You can generate reports in nearly every CRM group to provide marketing intelligence for your DMO! We’ll explain how to use standard reports in CRM to measure your successes with key performance indicators and better identify emerging trends. In addition, we’ll cover the capabilities of RUF’s data analysis services, co-op advertising and promotions management.

  Save To My Sessions CRM Training: Pulling Reports with Report Builder Room: Sonoran 2 Shawn Wilkins, CRM Project Manager Session Details From Simple to Cross-Tab, there are plenty of useful ways to turn your CRM’s data into rich reports for your team and stakeholders. Find out how to query your system with Report Builder and get the results you need to succeed.

  Save To My Sessions CRM Training: Tourism Management and Metrics Room: Finger Rock 3 Liz Fernstrom, Director of Operations, CRM Session Details There are many ways to track Travel Trade business using CRM, and in this session, we’ll explore the possibilities. You will learn how to use traces, events and other tools to show your bosses and partners all you do to attract groups and independent travelers to your destination.

  Save To My Sessions CRM Training: Using the Inventory Management Module Room: Murphey 3 Shannon Flemming, CRM Project Manager Session Details When it comes to tracking your products and fulfilling orders, the CRM's Inventory Management Module can be a very helpful tool. We'll show how to use it to maximize your DMO's operations.

  Save To My Sessions Web Training: Maintaining Your Site Room: Verbena Henry Greenberg, CMS Project Manager Session Details Just like a car or house, a website can benefit from some regular maintenance checks. Our CMS team will help you develop a checklist of areas that frequently need some TLC, including your widgets, social media feeds, images and listings.

  Save To My Sessions Web Training: Best Practices with E-mail Templates Room: Aster 1 Veronica Williams, Email Marketing Specialist Session Details Our E-mail Marketing experts will explain how to maintain your own templates and use pre-made versions in Distribion’s KnowledgeBase. In addition, they’ll share information about best practices and what mistakes to avoid.

  Save To My Sessions Web Training: Responsive Design - Opportunities and Challenges Room: Indigo Maria DelVecchio, Design Director Mario Vasquez, Senior Interactive Developer Session Details As more users turn to smartphones and tablets to browse the Internet, it’s a good time to reevaluate your current site and how it works for users of all devices. Our creative department will share how the Responsive Design methodology could be a viable option for your next site, providing case studies and examples to demonstrate the benefits and challenges.

  Save To My Sessions Web Training: Social Signals in Search Room: Aster 2 Paul McLeod, SEM Analyst Adam Radcliffe, Digital Media Specialist Session Details It is a fact that your actions on social media networks, such as Facebook, Twitter and Google+, factors into ranking algorithms. Not only do social signals play a role in search rankings, there is a powerful synergy between a well-orchestrated social campaign and SEO. We’ll discuss Google+ and Facebook optimization tips, as well as tips for gaining social authority.

  12:30p - 1:30p

  Save To My Sessions Lunch Room: Grand Pavillion Session Details Relax, rejuvenate and replenish at our lunch event! This is an excellent chance to sit down and meet with new friends, as well as rekindle relationships from past Summits.

  1:30p - 2:15p

  Save To My Sessions Leadership Training: Protecting Your Media Dollars Room: Lantana Jason Swick, Director of Search Engine Marketing Session Details More DMOs are starting to shift their promotional budgets away from print into digital advertising. To help your team begin the transition, we will show you how to protect your media dollars along the way.

  Save To My Sessions CRM Training: Using CRM at the Visitors Center Room: Murphey 3 Monica Valdenegro, CRM Project Manager Session Details Regardless of how familiar you or your staff are with CRM, everybody can easily input data into the system to build a more robust database for your DMO. Our CRM team will show some ways to log every visitor request with ease.

  Save To My Sessions CRM Training: Referrals and Service Requests Room: Finger Rock 1 & 2 Kirsten Van Detta, Senior CRM Project Manager Session Details The Referrals module in CRM 3.0 allows you to automate processes and give your sales staff a way to share the referral information with your partners. Join us to learn how to supplement sales efforts with Partner Referrals and Service Requests.

  Save To My Sessions CRM Training: Using Sales Reports and Dashlets Room: Murphey 1 & 2 Eddie Talkington, CRM Project Manager Session Details Find out how to use sales reports and dashlets to share your DMO’s sales team successes! We’ll share some of the more useful options to show activity and performance.

  Save To My Sessions CRM Training: RSVP Integration for Events Room: Finger Rock 3 Chrissy Leffler, CRM Project Manager Session Details With CRM’s RSVP Integration, you can invite people from the system to an event and let them register online! Learn about the tool’s capabilities in this in-depth session.

  Save To My Sessions CRM Training: Branding Your Communications Room: Sonoran 1 Chris George, CRM Training Manager Veronica Williams, Email Marketing Specialist Session Details In CRM, there are several tools to brand e-mails, signatures and templates with your desired logos, fonts and colors. Find out how to use these tools, as well as Distribion’s Bid Book and Email Platforms, to your advantage.

  Save To My Sessions CRM Training: CRM Administration and Your Website Room: Sonoran 2 Jessica Johnson, Senior CRM Project Manager Session Details We will highlight several CRM administration tools that relate to your website, including managing user access, setting up custom fields, using rules to ensure consistency and using the Simpleview Form Builder.

  Save To My Sessions Web Training: SEO Content Strategies Room: Verbena Erin Lair, SEM Analyst Session Details It’s a fact that you cannot rank in the search engines for certain keywords when those keywords are not in your site’s content. Join us to discuss why content is still king and learn how recent search engine updates have made content vital to your site’s success.

  Save To My Sessions Web Training: Advertising Without Becoming NASCAR Room: Aster 1 Eric Rogers, DTN Director Session Details Many DMOs are interested in incorporating advertising space on their site for members and partners, but they don’t want to clutter up the navigation and creative work. Representatives from our Destination Travel Network division and creative team will share ways to best utilize your site for ad placements and without sacrificing your overall branding efforts.

  Save To My Sessions Web Training: What to Think About Before You Redesign Room: Indigo Geoffrey Schultz, Production Group Leader Session Details If you want to redesign your website, there are several aspects to consider before, during and after the process. The CMS team will discuss when to make certain decisions and share case studies of recent DMO site launches.

  Save To My Sessions Web Training: Using Map Publisher Room: Aster 2 Tim Thurein, CMS Training Manager Session Details Now, you can leverage the integrated power of Google Maps with the rich listings data in your Simpleview CRM to develop customized maps. Join us and learn how to use this integrated product with ease, even for those with little to no technology-based experience.

  2:15p - 2:30p

  Save To My Sessions Break Room: Finger Rock & Terrace Foyers Session Details Grab a beverage, check your email and head on over to your next session!

  2:30p - 3:15p

  Save To My Sessions Leadership Training: Implementing Leadership Track Concepts with Your Team Room: Lantana Liz Fernstrom, Director of Operations, CRM Session Details From better understanding the data available to you in CRM to evaluating your DMO’s entire revenue model, there are plenty of concepts to take back from the Summit. We’ll show how to implement some of these big-picture ideas into actionable plans and be successful in getting your entire team on-board.

  Save To My Sessions CRM Training: Site Inspections and FAMs Room: Finger Rock 1 & 2 Shannon Flemming, CRM Project Manager Session Details DMOs can assemble and track detailed itineraries, as well tie FAM trips and site inspections back to leads. Additionally, one can pull all the new fields into communication templates, such as customized e-mails. Learn how to track Site Inspections and FAM Trips using the Itinerary Builder in CRM.

  Save To My Sessions CRM Training: Collecting Visitor Data Room: Sonoran 1 Chris George, CRM Training Manager Session Details Learn how to best collect visitor data by designating Inquiry Types and Tags, setting up forms and using tried-and-true importing and reporting procedures.

  Save To My Sessions CRM Training: Using the Benefits Summary Room: Sonoran 2 Jessica Johnson, Senior CRM Project Manager Session Details “What have you done for me lately?” Find ways to answer that question in this session, learning how to use the Benefit Summary tabs in CRM. You’ll be empowered with information, being able to demonstrate your DMO’s value to members and partners.

  Save To My Sessions CRM Training: Tracking Social Media Efforts Room: Murphey 3 Monica Valdenegro, CRM Project Manager Session Details With CRM, it is easy to track your social media efforts! We’ll show you how to use the Social Media Mentions features and demonstrate how to manage social network data within your system. In addition, we’ll also highlight the Media/PR module’s ability to track social media efforts.

  Save To My Sessions CRM Training: CRM Tiggles and Toggles Room: Finger Rock 3 Shawn Wilkins, CRM Project Manager Session Details There are plenty of ways to customize your system! Learn about different types of settings, configuration options and integrations available to you and your DMO’s team.

  Save To My Sessions CRM Training: DMAI’s Event Impact Calculator Room: Murphey 1 & 2 Eddie Talkington, CRM Project Manager Session Details By adding DMAI’s Event Impact Calculator to CRM, you’ll strengthen your team’s ability to demonstrate the real value of face-to-face meetings. We will give a full demonstration of the integration and show its reporting capabilities, explaining how to roll out the tool to your staff and stakeholders.

  Save To My Sessions Web Training: What to Know - Integrating Social Media Networks with Your Website Room: Indigo Mario Vasquez, Senior Interactive Developer Session Details As social media networks aren’t going away anytime soon, integrating them with your site is a great way to tap into conversations and get travelers to learn more about your destination. We'll highlight some of the more popular social integration options and explain what you should know about adding them to your site and handling network upgrades with ease.

  Save To My Sessions Web Training: Update Mobile Sites with Mobile CMS Room: Aster 2 Tim Thurein, CMS Training Manager Session Details With Mobile CMS, updating and optimizing your mobile site is an easy process. You’ll see live demonstrations of the system, while learning how to develop new navigation items and add information onto pages without having to code or program the site.

  Save To My Sessions Web Training: Lasting Impressions with Photos Room: Aster 1 Lisa Love, Creative Director Session Details You want to make a lasting impression of your destination and one of the best ways to do that is through meaningful imagery. Our creative team will share tips and techniques on capturing your visitors’ heart with great photography on your site, helping you to get the impressions you want.

  Save To My Sessions Web Training: Keyword Research and Selection Room: Verbena Lynn Stevenson, SEM Analyst Session Details Keywords are the soul of search and a vital element of your SEO campaign. Join us as we discuss the latest techniques to help you uncover how you should be focusing your SEO tactics.

  3:15p - 3:30p

  Save To My Sessions Exhibitor & Networking Break Room: Arizona Foyer Session Details Take some time to meet with other Summit attendees in-between sessions. In addition, our exhibitors will be available to share information about their products and services.

  3:30p - 4:00p

  Save To My Sessions CEO Final Remarks & Awards Room: Canyon 2 & 4, Grand 1 & 2 Ryan George, CEO Session Details Join us to recognize our long-standing clients and the 2013 Simpleview Thought Leader of the Year.

  4:00p - 5:00p

  Save To My Sessions How to Avoid the Biggest Mistakes in Travel Marketing Room: Canyon 2 & 4, Grand 1 & 2 Doug Lansky, Guest Speaker Session Details Marketing disasters are amusing to everyone… well, except the one who committed them. See some hilarious highlights from the world’s largest collection of travel-related marketing mistakes including the worst tourism slogans and hotel names. Those amusing mistakes can go viral and cause serious brand damage, but can be also prevented with some basic control measures.

  6:00p - 10:00p

  Save To My Sessions Closing Party Room: Catalina Basin Session Details It’s the most infamous event at Summit. Enjoy the sweet sounds of Flock O’ SQLs – our employee band – and dig into a delicious dinner with our staff. Warning: Dancing on tables, off-key singing and infectious smiling may occur.

• 8:00a - 10:00a

  Save To My Sessions On-the-Go Breakfast Room: Arizona Foyer & Terrace Session Details If you're headed out early, stop by to grab some breakfast for the road. Otherwise, enjoy one more opportunity to network with old and new friends.

  8:00a - 5:00p

  Save To My Sessions Pre-Scheduled Team Meetings Room: Acacia & Primrose Session Details Meet with your project teams for some collaborative and insightful face-to-face conversations! To schedule your meeting, go to the Schedule a Meeting page.