Schedule 2017

 

  • General
  • Web
  • CRM
  • Digital Marketing
Sunday
Apr 2
Monday
Apr 3
Tuesday
Apr 4
Wednesday
Apr 5
Thursday
Apr 6
  • 8:00a - 7:00p
    Pre-Scheduled Team Meetings
    Session Details
    Take advantage of your time in Tucson and meet with your Simpleview team.
    9:00a - 3:00p
    Golf Outing - Starr Pass Golf Club
    Session Details
    Enjoy a round of golf at the championship Starr Pass Golf Club. The club offers three separate courses all in the stunning setting of the Tucson Mountains. This is the perfect way for golf enthusiasts to start off your Summit experience.
  • 6:15a - 7:15a
    Morning Yoga
    Linda Wojnar, Director of Web Content and Search Engine Marketing, Pocono Mountains visitors Bureau
    Session Details
    Gradually warm the body & awaken the mind with this Vinyasa one hour flow for all levels. Breathing, grounding, strengthening & balancing translating to a clear, efficient, positive mental approach that will last all throughout Summit. Essential oils will be offered during this practice (optional). Items needed: Towel/Mat & Water. Space is limited to 20 participants.

    Please register today.
    8:00a - 1:00p
    Kartchner Caverns
    Session Details
    Located in Southeastern Arizona, this stunning series of limestone caves is a must see for any Tucson visitor. During the ninety minute tour guests will learn about this "live" wet cave and witness calcium carbonate features continue to grow. Dynamic structures such as stalactites drip down like icicles and giant stalagmites reach up from the ground, sometimes meeting in the middle to form massive columns. The Caverns are known for the "jewels" made up of rare quartz needles, nitro-calcite forming "cotton" and an array of brushite moon milk.
    8:00a - 5:00p
    Pre-Scheduled Team Meetings
    Session Details
    Take advantage of your time in Tucson and meet with your Simpleview team.
    8:00a - 6:00p
    Registration & Help Desk
    Session Details
    Be sure to check in at our registration desk to pick up your name badge, resources and swag. We will be available to answer any questions you may have throughout the week, so don’t hesitate to ask.
    9:00a - 1:00p
    Arizona-Sonora Desert Museum
    Session Details
    One of the most popular attractions Tucson has to offer; the Wall Street Journal and New York Times call this one of the ten best "living" museums in the world. This spectacular facility offers something for everyone. Almost two miles of concrete pathways traverse through a twelve acre sanctuary featuring indoor and outdoor exhibits with over 300 different living animals and 1,200 types of plants. Everything guests see call the Sonoran Desert home.
    9:00a - 3:00p
    Simpleview Advisory Board Meeting (Invite Only)
    10:00a - 3:00p
    Simpleview CRM Basics for New Users
    Room: Tucson A & B

    Tucson A & B

    Chris George, CRM Training Manager
    Katlynn Land, CRM Training Manager
    Session Details
    Join the Simpleview CRM Team for a basic overview of the essential tools and capabilities of your CRM system. If you're a new Simpleview CRM user, then this is the course for you! Topics covered during new user training include:

    • Logging in and managing/customizing individual settings
    • Utilizing different user groups, such as Member/Partner, Sales, and Consumer
    • Managing your to-do items and tracking your completed tasks
    • Accessing the Community Forums and KnowledgeBase
    • Using core database cleanup/maintenance tools and reports
    • Reviewing records such as Accounts, Contacts, Leads, Listings and more

    Simpleview CRM Refresher for Experienced Users
    Room: Tucson C & D

    Tucson C & D

    Chris Martin, CRM Training Manager
    Jocelyn Frazier, CRM - Ticketing Group Leader
    Session Details
    Learn how to incorporate CRM best practices into your day-to-day operations during this refresher-level training. This session is for the more experienced CRM user who wants to focus on best practices for system usage and data management. Topics covered during the refresher session include:

    • Best practices for configuring fields and managing data within the system
    • Time saving techniques for data entry, report building and system management
    • Admin functions including the setting of individual user security roles, creating user-defined fields, rules setup and user re-assignment
    • Creating advanced searches; building searches with multiple filter groups, as well as using status history filters
    • Advanced reporting; creating custom reports from scratch
    Simpleview CMS 101: Everything You Need to Get Started (and Be Awesome)
    Room: Arizona 4 & 5

    Arizona 4 & 5

    Sam Brace, Director of Product Education
    Jenny Spoelma, Product Education Strategist
    Session Details
    The new Simpleview CMS equips tourism industry professionals with new tools to create, manage and maintain their website's content. Whether you are a current or prospective user of this system, join us for this session to gain a keen understanding of the CMS and its features from top to bottom. Attendees of this hands-on session will hone CMS skills including:

    • Developing page content with the CMS Page Builder
    • Assigning tasks to other CMS users
    • Managing assets - images, documents and videos - in the Asset Library
    • Creating press releases and blog posts in the Public Relations Module
    • Examining and editing code files in the Code Editor
    How Digital Marketing Can Define, Test and Shape the User's Experience
    Room: Arizona 2 & 3

    Arizona 2 & 3

    Sandee Jordan, Director of Content Marketing
    Session Details
    There's more to optimizing your online presence than just picking the right keyword. Usability studies help webmasters understand the user's experience. This includes, but is not limited to, navigation architecture, page content order and even colors and images used in a call to action. In this class you'll learn what UX tactics work for DMO sites and how to improve your user's experience with simple tools already at your disposal. Be confident knowing you will leave with a specific action plan ready to execute on your site. Key learning objectives that will be covered in this session:

    • What the heck Google wants
    • Key ranking factors in 2017
    • How to turn keyword research into engaging content
    • "Panda Proofing" your content
    • Designing layouts encourage engagement
    12:00p - 1:00p
    Pre-Conference Training Lunch
    Room: Starr Circle

    Starr Circle

    1:00p - 5:00p
    CRM User Group Meeting (Invite Only)
    Room: Arizona 9 & 10

    Arizona 9 & 10

    Web User Group Meeting (Invite Only)
    Room: Arizona 11 & 12

    Arizona 11 & 12

    5:00p - 6:00p
    Newcomers' Reception
    Room: Starr Circle Patio

    Starr Circle Patio

    6:00p - 8:00p
    Opening Reception
    Room: Salud, Lawns & Pool

    Salud, Lawns & Pool

  • 5:30a - 6:30a
    Morning Yoga
    Linda Wojnar, Director of Web Content and Search Engine Marketing, Pocono Mountains visitors Bureau
    Session Details
    Gradually warm the body & awaken the mind with this Vinyasa one hour flow for all levels. Breathing, grounding, strengthening & balancing translating to a clear, efficient, positive mental approach that will last all throughout Summit. Essential oils will be offered during this practice (optional). Items needed: Towel/Mat & Water. Space is limited to 20 participants.

    Please register today.
    7:00a - 8:00a
    Breakfast
    Session Details
    It’s the most important meal of the day, and a great time to network, so feel free to pop in and jump start each morning with a delicious meal at Summit.
    7:00a - 5:00p
    Registration & Help Desk
    Session Details
    Be sure to check in at our registration desk to pick up your name badge, resources and swag. We will be available to answer any questions you may have throughout the week, so don’t hesitate to ask.
    8:00a - 9:30a
    2017 Opening Session + SimpleNew
    Room: Tucson Ballroom

    Tucson Ballroom

    Ryan George, Founder & CEO, Simpleview
    Greg Evans, VP of Sales & Account Services, Simpleview
    Session Details
    Simpleview CEO Ryan George kicks off Summit 2017 with an informative overview of Simpleview’s progress over the past year and an update on relevant industry trends. Simpleview’s VP of Sales & Account Services, Greg Evans will then join Ryan to talk about what’s new at Simpleview (SimpleNew!), including some exciting new product and service offerings specifically tailored to significantly bolstering DMO successes in 2017.
    9:30a - 10:00a
    Networking & Exhibitor Break
    Session Details
    Like many conferences, Summit isn't a race; it’s a marathon. That means pacing yourself, drinking water (since we are in the desert) and taking advantage of Networking Breaks. Bounce ideas off of your peers, get to know our exhibitors’ products and services, and recharge with a snack and some juice for your devices. You’ll be glad you did!
    10:00a - 11:00a
    Roundtables
    Room: Arizona 6 & 7

    Arizona 6 & 7

    Session Details
    So much to learn, so little time; roundtables are designed for multiple quick, bite-sized topics and introductions to new ideas. Take a go at three, 15 minute presentations, and then bounce your ideas off staff and peers.
    The Future of The Meetings Industry
    Room: San Pedro 1 & 2

    San Pedro 1 & 2

    Erin Francis-Cummings, President & CEO, Destination Analysts

    Session Details
    This session will take an in-depth look at the ideal leadership and functions of the DMO in the meeting planning process, including an exploration of the evolving meetings business and metrics for performance evaluation. Insights shared will be from a recent groundbreaking comprehensive study of meeting planners that Destination Analysts conducted in conjunction with DMAI. To support these insights, Erin will also facilitate a live discussion with a meeting planner via online video conference.
    Room Blocks, and Definite Room Nights, and Peak Rooms, Oh My!
    Room: Arizona 1-5

    Arizona 1-5

    Shimo Shimasaki, Managing Director of empowerMINT
    Session Details
    Do we remain beholden to the contracted room block and definite room nights to define our CVB team's productivity and the value of the event? Or is it time for deeper analysis into quantifying and understanding the real room demand of the events your sales team book? Join in on the discussion about how CVBs can evolve this conversation for meeting planners, hotels and stakeholders.
    Web What's New
    Room: Tucson Ballroom

    Tucson Ballroom

    George Schaffer, Director of CMS Product Development
    Andrés Bastidas, Director of Operations - CMS
    Jenny Spoelma, Product Education Strategist
    Session Details
    If you’ve yet to see the most recent updates to Simpleview CMS, then you are in for a treat! Join us as we take a deep dive into the revamped platform and touch upon all its bells and whistles.
    11:00a - 11:15a
    Networking & Exhibitor Break
    Session Details
    Like many conferences, Summit isn't a race; it’s a marathon. That means pacing yourself, drinking water (since we are in the desert) and taking advantage of Networking Breaks. Bounce ideas off of your peers, get to know our exhibitors’ products and services, and recharge with a snack and some juice for your devices. You’ll be glad you did!
    11:15a - 12:15p
    The Freak Factor: Discovering Uniqueness by Flaunting Weakness, David Rendall
    Room: Tucson Ballroom

    Tucson Ballroom

    David Rendall, Keynote speaker and Author of The Freak Factor
    Session Details
    What's your problem? What do you wish you could change about yourself? What is the complaint that you hear the most from those closest to you, your friends, co-workers, and family members? Are you too loud or too quiet, too hyperactive or too sedentary, too organized or too messy? You get the idea.

    Most people think that they should find and fix their weaknesses. Unfortunately, this just leads to frustration and failure. Your weaknesses are actually the best clue to your strengths. Furthermore, building your strengths, not fixing your weaknesses, is your best strategy for success.

    Takeaways
    • Discover your distinctive strengths and weaknesses
    • Frame your unique characteristics in a positive way
    • Find situations that highlight your positive qualities
    12:15p - 1:30p
    Lunch
    Session Details
    Breakfast may be the most important meal of the day, but lunch is the most anticipated. Take a much earned break and relax, rejuvenate and replenish among peers.
    1:30p - 2:30p
    Roundtables
    Room: Arizona 6 & 7

    Arizona 6 & 7

    Session Details
    So much to learn, so little time; roundtables are designed for multiple quick, bite-sized topics and introductions to new ideas. Take a go at three, 15 minute presentations, and then bounce your ideas off staff and peers.
    CRM What's New
    Room: Tucson Ballroom

    Tucson Ballroom

    Kirsten Van Detta, Product Manager - CRM
    Session Details
    What's happening in 2017 and beyond for DMOs using the Simpleview CRM and/or Partner Extranet? Our CRM Product Manager will share information on new products, feature updates, and our roadmap for the future.
    Putting the “M” Back in D.M.O.
    Room: San Pedro 1 & 2

    San Pedro 1 & 2

    Jason Swick, Director of Search Engine Marketing
    Scott Stanislav, Senior Director of Account Services
    Session Details
    Answer five key questions to focus your digital marketing initiatives on what matters most to your website and destination visitors. Jason Swick, Director of Digital Marketing, and Scott Stanislav, Senior Director of Account Services, help you combine your answers with the latest statistics and trends to create a targeted digital marketing strategy.
    Executive Panel: Visual Content from UGC to VR
    Room: Arizona 1-5

    Arizona 1-5

    Ryan George, Founder & CEO, Simpleview
    Peter Cassidy, Chief Product Officer and Co-Founder, Stackla
    Tony Ford, CEO, Sparc Interactive
    Anthony Bocquentin, President & Co-founder, Barberstock Systems
    2:30p - 2:45p
    Networking & Exhibitor Break
    Session Details
    Like many conferences, Summit isn't a race; it’s a marathon. That means pacing yourself, drinking water (since we are in the desert) and taking advantage of Networking Breaks. Bounce ideas off of your peers, get to know our exhibitors’ products and services, and recharge with a snack and some juice for your devices. You’ll be glad you did!
    2:45p - 4:00p
    Executive Panel: Sharing Economy Opportunities with Hotel and Attraction Booking Solutions/Technology
    Room: Tucson Ballroom

    Tucson Ballroom

    Jeff Duncan, President and CEO, Meetingmax
    Ashwin Kamlani, Executive Vice President, Kognitiv Corporation
    Carl Shepherd, Advisor, OnceThere
    Session Details
    Leading executives in online booking solutions and technology for hotels and attractions discuss new and more efficient options for engaging travelers and increasing bookings at several travel stages.

    Takeaways:
    • How DMOs can help connect local activity/tour providers and hotels with visitors to increase bookings
    • How DMOs, hotels, and activity/tour/rental equipment providers can encourage local bookings during the travel planning and in-destination stages
    • How DMOs can streamline hotel and activity booking for visitors and partners
    4:00p - 5:00p
    The Age of Disruption: Everything Has Changed and Nothing is Different, Scott Stratten
    Room: Tucson Ballroom

    Tucson Ballroom

    Scott Stratten, UN-traditional Sales, Marketing, Branding & Relationship Expert
    Session Details
    Today’s business climate is changing at an unprecedented rate. Every week, it seems there is a new strategy, social media site or technology that is a “must use” or a “game changer”. What we lose in this endless quest for the next bright shiny business object is that at the core of business while everything has changed, nothing is different. Trust, connection, consistency, and service remain vital.

    Takeaways
    • The younger generation may create new challenges for business, but not in the way people are saying.
    • Why social media is a poor sales and marketing tool, what it’s really meant for, and how understanding this will actually lead to the best success for your company online
    • And more!
    6:00p - 10:00p
    Open Evening: Dine Around Tucson
    Session Details
    Tuesday evening is your chance to explore Downtown Tucson and the University of Arizona area. Enjoy an evening of downtown Tucson night life, and dine at one of the city's popular restaurants. The night is yours! Shuttles will pick up attendees at Starr Circle from 5:30 to 10:30pm in 30 minute increments, with pick ups and drop offs at two downtown locations.
  • 7:00a - 8:00a
    Breakfast
    Session Details
    It’s the most important meal of the day, and a great time to network, so feel free to pop in and jump start each morning with a delicious meal at Summit.
    7:00a - 5:00p
    Registration & Help Desk
    Session Details
    Be sure to check in at our registration desk to pick up your name badge, resources and swag. We will be available to answer any questions you may have throughout the week, so don’t hesitate to ask.
    8:00a - 9:00a
    Tales from the Field with Jeff Corwin
    Room: Tucson Ballroom

    Tucson Ballroom

    Jeff Corwin, Host Of Ocean Mysteries, Conservationist And Environmental Journalist
    Session Details
    Join celebrity speaker Jeff Corwin a he shares his passion for environmental conservation. Winner of a Daytime Emmy for Outstanding Travel Program, Corwin will discuss the unique challenges each species faces in the world and shed light on how anyone can become more aware of the threats to wildlife and to the environment.
    9:00a - 9:15a
    Networking & Exhibitor Break
    Session Details
    Like many conferences, Summit isn’t a race; it’s a marathon. That means pacing yourself, drinking water (since we are in the desert) and taking advantage of Networking Breaks. Bounce ideas off of your peers, get to know our exhibitors’ products and services, and recharge with a snack and some juice for your devices. You’ll be glad you did!
    9:15a - 9:55a
    Optimize Your Site's Content for Social Media
    Room: Arizona 4 & 5

    Arizona 4 & 5

    Calin Lawrence, Director of Online Presence, Visit Rochester
    Jenny Spoelma, Product Education Strategist
    Session Details
    When developing your site's content, you should also consider how it will appear when it's shared on social media. Together with some of our social media savvy users, we'll show how to use the Open Graph fields and other CMS features for social content optimization.

    Prerequisites:
    None

    3 Takeaways:
    • How to use the Open Graph fields in Nav Items and the PR Module for displaying custom titles, descriptions and images on social media posts
    • How to use available image cropping and editing tools, such as Aviary, for social media posts
    • How to sleep soundly if Open Graph fields aren't applied, understanding the fall-back features to pull content from other available fields
    Using the Content Ownership Extension
    Room: Arizona 9 & 10

    Arizona 9 & 10

    Mike Ritchie, Digital Marketing Manager, Richmond Region Tourism
    Kjetil Røed, Senior Adviser, Innovation Norway
    Aaron Jones, CMS Group Leader - Production
    Session Details
    With the Simpleview CMS Content Ownership Extension, you can restrict your site's content to only designated users. You can limit access to only specific pages or media items, defining ownership groups in Settings. Several DMOs use this feature to allow niche groups, agencies and jurisdictions filtered access to their system.

    Prerequisites:
    • Users of the new Simpleview CMS, particularly those familiar with User Roles and Permissions
    3 Takeaways:
    • How to use Simpleview CMS functionality to restrict users from full system access
    • How to provide outside groups with access to only specific pages and posts
    • How to potentially use the extension as a revenue source, providing smaller organizations with microsites and landing pages in your CMS
    Weaving Mobile Apps into your Digital Marketing Mix
    Room: Arizona 1-3

    Arizona 1-3

    Geoffrey Schultz, Director of VisitApps
    Patrick Lennon, Director of Marketing, Visit Fairfax
    Zach Brown, Online Marketing/Research Manager, Valley Forge Tourism & Convention Board
    Session Details
    With the VisitApps Mobile App Studio, it's easy to create a new mobile application for your destination! Come learn how to turn major events like Restaurant Weeks, conventions, and overall destination awareness efforts into successes through these tools.

    Prerequisites:
    None

    3 Takeaways:
    • How to incorporate mobile apps into your overall digital marketing mix
    • How to market major events and happenings in your destination with their own dedicated apps
    • How to assist your Meeting Sales efforts, providing apps to Meeting Planners and gaining an additional revenue/lead generation source
    Project Management and Organization-wide Communication with Simpleview CMS Collaboration Tools
    Room: Arizona 11 & 12

    Arizona 11 & 12

    Sally McAleer, VP of Integrated Marketing, Travel Lane County
    Linda Wojnar, Director of Web Content and Search Engine Marketing, Pocono Mountains visitors Bureau
    Leah Stiver, CMS Project Manager
    Session Details
    Managing your organization with email chains and file attachments can be chaotic! The Simpleview CMS can streamline project management and communications with built-in project management tools. Find out how clients have used Tasks, Page Draft Notes, and Draft Scheduling to keep their projects from slowing down or falling through the cracks.

    Prerequisites:
    • Users of the new Simpleview CMS, particularly those familiar with content development work in the system
    3 Takeaways:
    • How to manage all of your organization's projects through the Simpleview CMS
    • How to cut down the amount of meetings held at your office while having a handle on upcoming projects and statuses
    • How to easily schedule content changes for your website months or years in advance
    Big Data: Latest Insights, Stats & Trends for Travel Industry Digital Media & Advertising
    Room: San Luis 2

    San Luis 2

    Session Details
    Join us for an overview and analysis of travel industry digital media and advertising big data, stats and trends. We'll cover fresh insights and analysis from Google, comScore and Simpleview's own Destination Travel Network related to how travelers and your customers are consuming digital media, the latest landscape changes related to digital advertising, and best practices for DMO website advertising programs - we'll draw some conclusions and highlight trends
    The Future is Now - Experience Design (XD)
    Room: San Luis 1

    San Luis 1

    Lisa Love, Executive Director - Experience Design (XD)
    Session Details
    Experience Design is the practice of creating interactive digital environments that focus on the quality of the user interaction. This session encompasses all aspects of the end-user's experience with the DMO and its services and product offerings. We'll discuss creating a holistic integration and authentic framework for a user’s experience across a variety of mediums. We'll explore fresh ideas for connecting with your user and ultimately making them a visitor. Included: Responsive Websites, InMarket Apps, Interactive Maps and Visitor Kiosks, Email Marketing, Online Advertising Campaigns.

    Prerequisites:
    None

    3 Takeaways:
    • What is Experience Design and how it is beneficial
    • Experience Design Basics
    • Guiding Principles of Experience Design
    Step 1: Research - Your Destination is More Than Keywords
    Room: San Pedro 1 & 2

    San Pedro 1 & 2

    Sandee Jordan, Director of Content Marketing
    Session Details
    Today's search algorithms are sophisticated enough to negate just about any strategy that is not focused on quality content creation. Search volume is only half the battle when developing a quality editorial calendar. In this session, we will explore how to leverage audience signals and influencers to develop a content strategy and calendar chock-full of topics guaranteed to inspire your target users.

    Prerequisites:
    None

    3 Takeaways
    • Learn what search engines are looking for
    • Discover what content types should be included on your editorial calendar
    • Note a clear, organized plan for effective content research
    9:15a - 10:45a
    CRM Roundtables
    Room: Arizona 6 & 7

    Arizona 6 & 7

    10:05a - 10:45a
    Blending CMS Module, Panel and Widget Features to Directly Target Visitors
    Room: Arizona 4 & 5

    Arizona 4 & 5

    Sam Brace, Director of Product Education
    Jack Bonney, Content Development Manager, Visit Anchorage
    Session Details
    Did you know you can layer the functionality of various Simpleview CMS widgets, modules, and panels for highly effective marketing and visitor targeting efforts? Find out how and see how the Visit Anchorage team used this approach in recent campaigns with great success, using the Related Content Widget, Dynamic Content Module, and A/B Test Panels.

    Prerequisites:
    • Users of the new Simpleview CMS

    3 Takeaways:

    • How to utilize Simpleview CMS functionality to create specific messaging for increased conversions and improved user experience
    • How to provide unique content for visitors based on their previous site activity and geographic location
    • How to conduct experiments with your site's content to determine which options appeal to visitors
    Marketing Your Destination's Major Arts & Cultural Events
    Room: Arizona 11 & 12

    Arizona 11 & 12

    Kate Herron, Director of Marketing, Experience Grand Rapids
    Jessica Quinn Weissman, Web Manager, Visit Denver
    Henry Greenberg, CMS Group Leader - Ticketing
    Session Details
    Destinations big and small can feature an active and entertaining arts community. Find out how three DMOs work with local artists and arts event coordinators to market the creative sides of their cities and regions.

    Prerequisites:
    None

    3 Takeaways:
    • How to utilize the functionality available in the Simpleview CMS for promoting events with major visual elements, such as those focused on the arts
    • How to actively reach out to arts lovers near and far to promote your destination's arts events and happenings
    • How to incorporate major, annual events into your content marketing calendars
    Getting Into Your Site's Hardcoded Elements with the Code Editor
    Room: Arizona 9 & 10

    Arizona 9 & 10

    Elizabeth White, Web Manager, Asheville Convention and Visitors Bureau
    Owen Allen, Lead Product Engineer - CMS
    Session Details
    With the Code Editor in the new Simpleview CMS, you can dive deep into your site's HTML, CSS, and JavaScript. Find out how this tool works and see how clients with programming experience have used it to make advanced customizations.

    Prerequisites:
    • Users of the new Simpleview CMS
    • Users who are comfortable writing and editing HTML, CSS and JavaScript or are actively learning to do so

    3 Takeaways:

    • How to review your site's hardcoded elements with the Simpleview CMS Code Editor
    • How to preview and deploy code revisions on any page of your website
    • How to use permissions and user roles to keep non-technical staff from getting themselves into trouble
    Idea Sharing for Website Development
    Room: San Luis 2

    San Luis 2

    Andrés Bastidas, Director of Operations - CMS
    Ryan Pape, CMS Project Manager - Work Orders
    Session Details
    If you've ever had an idea about functions or features you'd like to see on a website, we want to hear from you! This will be an open discussion session, where we will actively brainstorm ways to make future websites exciting and easy to use. Bring your ideas, and be ready to openly discuss those that are shared.

    Prerequisites:
    • None

    3 Takeaways:

    • How to take front-end or back-end development ideas and make them a reality
    • How to learn from best practices used on websites outside of the tourism industry
    • How to understand what is possible with the core Simpleview CMS offerings and what are considered customizations
    Reaching Millennials through your Website and other Digital Content Channels
    Room: Arizona 1-3

    Arizona 1-3

    Mike Paradiso, Digital Services Manager & Developer, Choose Chicago
    Katie Cook, Director of Digital Marketing, Austin Convention & Visitors Bureau
    Adaleta Avdic, Senior Account Manager
    Jesse Bowden, CMS Project Manager
    Session Details
    According to the United Nations, 200,000 million millennial tourists generate more than $180 billion in annual tourism revenue, an increase of nearly 30 percent since 2007. Learn more about this demographic and find out how destination marketing organizations have tapped into this market of young tourists and travelers.

    Prerequisites:
    None

    3 Takeaways:
    • How to utilize the functionality available in the Simpleview CMS for developing and publishing content geared toward the Millennial demographic
    • How to properly communicate with Millennials, catering your messaging to their characteristics and motivations
    • How to recognize which marketing channels are most used by Millennials in order to reach them
    Step 2: Create - Crafting Content Guaranteed to Convert and Inspire
    Room: San Pedro 1 & 2

    San Pedro 1 & 2

    Sandee Jordan, Director of Content Marketing
    Session Details
    In the previous session, we learned how to identify topics guaranteed to wow your audience. Now it's time to execute this plan with creative content intended to inspire the user. Anyone can tell a visitor what your destination has to offer, but the most successful content campaigns go viral because of the emotional connection with the audience. Attend this session to learn how to use storytelling to inspire and convert users.

    Prerequisites:
    • None

    3 Takeaways:

    • Discover the difference between inspirational storytelling and being a billboard
    • Learn how to select the right types of content to drive specific KPIs like visitor guide requests and increases in engagement
    • Get inspired with proven examples of inspirational content for DMOs
    Top 5 Tips for Integrating UGC for 2017
    Room: San Luis 1

    San Luis 1

    Lauren Gard, Customer Success Professional, Stackla
    Session Details
    This dynamic session is designed to help Stackla users maximize value from their service, and to think beyond simply publishing content on their site. Learn how to integrate content into other MarTech tools, collect data, and increase community engagement.
    10:45a - 11:00a
    Networking & Exhibitor Break
    Session Details
    Like many conferences, Summit isn't a race; it's a marathon. That means pacing yourself, drinking water (since we are in the desert) and taking advantage of Networking Breaks. Bounce ideas off of your peers, get to know our exhibitors' products and services, and recharge with a snack and some juice for your devices. You'll be glad you did!
    11:00a - 11:40a
    Simpleview CRM + Meetingmax Housing: An Integration Overview
    Room: San Luis 2

    San Luis 2

    Sureena Parmar, Client Services Manager, Meetingmax
    Session Details
    Learn how the Meetingmax Housing and Simpleview CRM integration can lead your destination to happiness. Increase your database with qualified leads, ask specific questions to an attentive audience, create targeted marketing campaigns based on guest data, save valuable setup time by seamlessly pulling information from CRM to housing, and effortlessly track the economic impact on your events.
    Staying Compliant with Canada’s Anti-Spam Legislation
    Room: Arizona 11 & 12

    Arizona 11 & 12

    Sam Brace, Director of Product Education
    Logan Hildebrand, Digital Media Manager, Kansas Office of Tourism & Travel
    Jocelyn Frazier, CRM - Ticketing Group Leader
    Session Details
    Canada’s Anti-Spam Legislation is one of the toughest laws in the world against unsolicited commercial electronic messages (CEMs). Any messages sent to computers or phones in Canada fall under this law’s coverage. After 7-1-17, several Canadian offices can investigate and litigate against entities that don't adhere to the law.

    Prerequisites:None

    3 Takeaways:
    • How to make sure you are sending commercial electronic messages with express or implied consent
    • How to properly review all existing communication channels to ensure you are compliant
    • How to handle situations where visitors request to unsubscribe from communications
    Optimizing Your Site's Events with Available CMS and CRM Tools
    Room: San Luis 1

    San Luis 1

    Jasmyn Goodwin, Director of Marketing & Content, Visit Omaha
    Jenny Spoelma, Product Education Strategist
    Derrick Race, CRM Analyst
    Session Details
    One of the major reasons why people visit your website is to get information on upcoming events! Find out how to make all events look fantastic through tools in your Simpleview CRM Member/Partner User Group and your Simpleview CMS.

    Prerequisites:
    • Anybody who is involved with promoting their destination's events should attend
    • It is recommended that you have the new Simpleview CMS and the Simpleview CRM Member/Partner user group
    3 Takeaways:
    • How to properly enter information about your destination's events in CRM Member/Partner
    • How to recognize common issues that occur with community-submitted events
    • How to use the Events widgets and image management tools in the Simpleview CMS for excellent website placements
    Best Practices for Managing Press Trips
    Room: Arizona 9 & 10

    Arizona 9 & 10

    Beth Snow, Marketing Manager, Sonoma County Tourism
    Chris Martin, CRM Training Manager
    Session Details
    Handling press trips can be a smoother process with the FAM/Site Itinerary User Group. Find out how the CRM group works, then see how one organization uses it for more than scheduling itineraries, including providing offers and specialized tips from members/partners to build a Journalist Handbook. You should leave with ideas for providing an excellent experience for visiting media

    Prerequisites:
    • You should understand the purpose of a press/media trip to follow along
    • You do not need to have a working knowledge of the Simpleview CRM FAM/Site Itinerary User Group

    3 Takeaways:

    • How to use the FAM/Site Itinerary User Group
    • How to build and improve relationships between your organization and the media
    • How to properly manage a press trip
    Opportunities to Use the Event Registration/RSVP User Group in Unique Ways
    Room: Arizona 4 & 5

    Arizona 4 & 5

    Lauren Hartog, CRM Manager, Discover the Palm Beaches
    Katlynn Land, CRM Training Manager
    Chris George, CRM Training Manager
    Session Details
    The Event Registration/RSVP User Group in Simpleview CRM was originally intended to help organizations track participation of their hosted events, workshops and other happenings. However, several DMOs have made exciting configurations or used it in unique ways. Find out how others have worked "outside of the box" and made this user group something that fits their organization's needs.

    Prerequisites:
    None

    3 Takeways:
    • Understanding the use-case for the Event Registration/RSVP User Group
    • Finding ways to utilize the user group outside of its intended purposes
    • Seeing how to customize the user group's fields and functions for your organization's needs
    Increasing Extranet Adoption Among Your Members and Partners
    Room: Arizona 1-3

    Arizona 1-3

    Joselyn Nussbaum, CRM & Marketing Technology Manager, Visit Sacramento
    Dana Hansen, Membership Sales Associate, Destination DC
    Tim Carreker, Information Technology Manager, Visit Baton Rouge
    Angel Berry, Lead CRM Analyst
    Session Details
    One of the best ways to get updated information for your members and partners in your CRM and onto your website is the Extranet! However, some organizations have difficulty getting people to use the tool. Come hear how your peers at other DMOs are jumping over that hurdle and increasing user adoption.

    Prerequisites:
    • You should have a working knowledge of the Simpleview CRM Member/Partner User Group
    • You should have the Simpleview Extranet or be planning to get it
    3 Takeaways:
    • How to engage your membership or partnership with information about your Extranet
    • How to combine training efforts with multiple entities to increase engagement
    • How to offer your membership and/or partnership some "tough love"
    Step 3: Optimize - Optimizing Your Content for Search in 2017
    Room: San Pedro 1 & 2

    San Pedro 1 & 2

    Tracy LeGault, Senior SEO Analyst
    Erin McNamara, Senior SEO Analyst
    Session Details
    Anyone who's spent any time producing and promoting content online knows that 1) organic search offers huge streams of traffic and 2) the search engine algorithms are always changing their minds about where they'll direct those streams. With issues like mobile-first indexing, machine learning systems, and quality-evaluation algorithms always coming up, it's tough to stay on the cutting edge of SEO techniques. Hear from our experts on the DMO-specific challenges they face daily in securing organic rankings, then learn how to position your site for success.

    Prerequisites:
    None

    3 Takeaways
    • What's new in travel and tourism SEO
    • How to optimize in the new search environment
    11:00a - 12:30p
    Web Roundtables
    Room: Arizona 6 & 7

    Arizona 6 & 7

    11:50a - 12:30p
    Secrets of CRM Success – Going Beyond Technology to Maximize Results with People and Process
    Room: San Luis 2

    San Luis 2

    Chris Fritsch, President & Business Development / Tech Consultant, Clients First Consulting
    Session Details
    When a CRM implementation fails to meet expectations, it can result in the loss of money, time, resources and credibility. The good news is that, with the right strategy, planning, and processes in place, CRM implementations can not only succeed, but can strengthen relationships and increase revenue. Whether you’re leading a new initiative or building upon a current implementation, this presentation will address the most common CRM challenges and offer effective solutions. Participants will gain insights and learn best practices for CRM success while engaging in discussion and exchanging ideas on a variety of topics.
    Moving from Membership to Partnership (Part 1): Case Studies from DMO Peers
    Room: Arizona 4 & 5

    Arizona 4 & 5

    Cherish Caputo, Business Applications Manager, Visit KC
    Jennifer Reichenbach, Director of Operations - CRM, Pittsburgh
    Shannon Flemming, Director of Operations - CRM, Tucson
    Session Details
    In order to remain relevant in a world of online travel sites (OTAs) and technological travel and meeting planning advances, DMOs have had to consider more inclusive models that do away with Membership restrictions, allowing them to provide a more comprehensive view of their destination's offerings. Visit KC made this transition and will be sharing highlights of their partner program.

    Prerequisites:
    • An understanding DMO membership and partnership models
    3 Takeaways:
    • Understand the benefits/costs associated with dues-paying vs. non-dues models
    • An overview of Visit KC's lead sharing program for hotels and how it differs from traditional lead distribution
    • How to generate new revenue streams through flexible partnership investment opportunities
    Pinpointing Actionable Insights from Visitor Inquiries for Marketing Initiatives
    Room: Arizona 1-3

    Arizona 1-3

    Megann Kramer, Database Assistant, Hamilton County Tourism
    Cindy Croftcheck, Lead CRM Analyst
    Colleen McIntyre, CRM Analyst
    Session Details
    Every day, representatives at tourism organizations receive inquiries—from visitor guide requests to restaurant recommendations. However, many organizations are not reviewing these inquiries to find trends or gaps in their marketing. Our team will explain how to ask the right questions for every inquiry. We'll also show how to properly mine data and use it to create new marketing material.

    Prerequisites:
    • Possess a basic understanding of the Simpleview CRM Consumer User Group and the CRM Form Builder
    3 Takeaways
    • How to make sure you are asking the right questions for every inquiry
    • How to properly mine data around visitor inquiries and use it to create new marketing material
    • How to provide reports around visitor inquiries to other audiences
    Using Commitments in your Meeting Sales User Group
    Room: Arizona 9 & 10

    Arizona 9 & 10

    Greg Maxon, Sales Manager, Greater Saint Charles CVB
    Leigh Anne Carnes, Sales Coordinator, Greater Saint Charles CVB
    Jessica Johnson, Lead CRM Analyst
    Session Details
    Does your organization incentivize meetings or convention business? If so—or if your organization is considering it—come learn from your peers how to use the Commitments tool in your Simpleview CRM. The team at the Greater St. Charles CVB will share how they monitor commitments and approvals.

    Prerequisites:
    • Possess a working knowledge of the Simpleview CRM Meeting Sales User Group
    • You should have Meeting/Convention Sales or Visitors/Convention Services as one of your primary job responsibilities
    3 Takeaways:
    • How to determine whether your organization should incentivize meetings/convention business
    • How to properly monitor commitments and approvals in your Simpleview CRM
    • How to include information about commitments into your sales reports
    Tiggles, Toggles and Switches - 2017 Edition
    Room: San Luis 1

    San Luis 1

    Monica Valdenegro, CRM Project Manager
    Kara Kaczmarzyk, CRM Project Manager
    Session Details
    Inside of the Simpleview CRM's Admin section, there are tons of configuration options available to you. Find out how to get your system and Extranet 4.0 to work the way you want, using the right switches and fields.

    Prerequisites:
    • You should have the Simpleview CRM and be familiar with its various user groups before attending.
    3 Takeaways
    • How to navigate and configure all of the available dropdown settings, such as Listing Ranks, user roles, in kind/expense payment types and more
    • How to go "dumpster diving" into the CRM Recycle Bin when something is accidentally deleted
    • How to properly set up custom fields for any record, either for record collection purposes or for displaying custom content on your website
    Overview of the New Data Aggregator
    Room: Arizona 11 & 12

    Arizona 11 & 12

    Kirsten Van Detta, Product Manager - CRM
    Derrick Race, CRM Analyst
    Session Details
    Simpleview's new Data Aggregator provides DMOs with a way to gather and organize data from multiple sources for their CRM Member/Partner User Group. See how this product can be used to simplify the transfer of member/partner business data from one CRM to another, such as from a City/Regional DMO's CRM to a State DMO's CRM.

    Prerequisites:
    • A basic understanding of the CRM Member/Partner User Group is needed to understand all aspects of this presentation.
    3 Takeaways
    • How organizations can use the aggregator for creating consistent member/partner data across all tourism organizations in their region
    • How to properly configure your data types for the aggregator
    • How to work with pending records from data sources
    Step 4: Amplify - Dude, Where's My Content? Using Paid Media to Amplify Your Content
    Room: San Pedro 1 & 2

    San Pedro 1 & 2

    Grant Stoltz, Digital Media Analyst
    Session Details
    Creating optimized content is only half the battle. How will you plan to amplify and distribute that content to take it to the next level? Learn how paid media can help drive interested viewers to your website to engage more with your content.

    Prerequisites:
    • None

    3 Takeaways:

    • Learn how content and paid media work together
    • Discover how to utilize targeting on paid media platforms to reach your audience
    • See how to maximize your marketing dollars on paid media
    12:30p - 1:30p
    Lunch
    Session Details
    Breakfast may be the most important meal of the day, but lunch is the most anticipated. Take a much earned break and relax, rejuvenate and replenish amongst peers.
    1:30p - 2:10p
    Introducing the DTN Advertising Revenue and Performance Reporting Portal
    Room: Arizona 11 & 12

    Arizona 11 & 12

    Session Details
    Gone are the days of pulling manual advertising performance and revenue reports from disparate systems to analyze the success of a DTN program! Join us for a demonstration of the features and benefits of the new DTN reporting portal, now available to all DTN clients. The portal provides DMOs and advertisers on-demand access to important KPIs related to a DTN program. We’ll provide an overview of portal functionality, types of dashboards and reports available.

    Prerequisites:
    None

    3 Takeaways
    • An understanding of the DTN reporting portal and functionality
    • A guided tour of the portal
    • A recap of the initial Q1 ’17 rollout of the portal and an update on the planned Phase II rollout for Q2 ’17
    Promoting Your Destination's Regional Culinary Offerings through Trails
    Room: Arizona 1-3

    Arizona 1-3

    Angie Manning, Communications Director, Lake Charles Convention & Visitors Bureau
    Jordan Musall, Digital Marketing Coordinator, Hamilton County Tourism
    Jordan Gunther, Director of Brand Marketing & Advertising, New Mexico Tourism Department
    Melanie Soules, CMS Project Manager
    Session Details
    Wine trails have been around for decades, but travelers today are looking for food that expresses a place’s culture, traditions and flavors that can't be found anywhere else. Find out how several destinations have taken advantage of this trend, promoting their regional culinary offerings through trails.

    Prerequisites:
    None

    3 Takeaways:
    • How to utilize the functionality available in the Simpleview CMS for developing and publishing content geared toward culinary trails
    • How to engage local artisans and restaurants to help them participate in promotions
    • How to promote culinary trails to locals and visitors through available marketing channels
    Marketing During Off-Peak and Shoulder Seasons
    Room: Arizona 4 & 5

    Arizona 4 & 5

    Sarah Myers, Interactive Manager, Visit Park City
    Abi Huebner, Partner & Group Development Manager, Visit Estes Park
    Josh Harms, Communications Coordinator, Visit Estes Park
    Coryn Briggs, Digital Marketing and Design Specialist, Traverse City Tourism
    Sabrina Navarro, CMS Project Manager
    Session Details
    Whether your destination is primarily seen as a winter getaway or summer escape, there are likely off-season or shoulder season aspects of your destination that are appealing to visitors. Several destination marketing organizations have figured out how to keep their marketing hot, peak-season or not. This session will show you how to market visitor experiences year-round, drawing from our panelists' best practices.

    Prerequisites:
    None

    3 Takeaways:
    • How to utilize the functionality available in the Simpleview CMS for developing and publishing content geared toward seasonal activities
    • How to engage members/partners in marketing their businesses all year
    • How to promote all four seasons of your destination through available marketing channels
    Reaching Your Visitors in Their Language
    Room: San Luis 2

    San Luis 2

    Niklas Schlappkohl, Senior Director, Travel Solutions
    Session Details
    As tourism continues to increase and expand globally, the need for travelers to experience the journey in their native languages grows too, from researching destinations, to booking, enjoying the journey and returning. Translations.com’s travel experts and Simpleview will share how DMO’s can target domestic and international markets, in a phased approach, maintaining budgetary constraints while maximizing ROI.
    Not Dead Yet! Why Twitter Still Rocks for Tourism
    Room: San Luis 1

    San Luis 1

    Sheila Scarborough, Writer & Speaker
    Session Details
    Since it's launch in 2006, Twitter has grown to 319 million monthly active users. Some say it is way to noisy now and almost not worth the effort, because data shows that brand engagement rates are not very high, especially in comparison to, say, Instragram. Despide these valid concerns, Twitter is still a huge opportunity for tourism and hospitality, not so much anymore as a place to broadcast, but as the best soical platform for customer service as a digital visitor center. Learn how to make the most of today's Twitter, even with a limited staff and budget.
    Case Study with Experience Columbus - Experience Design in Action
    Room: Arizona 9 & 10

    Arizona 9 & 10

    Lisa Love, Executive Director - Experience Design (XD)
    Michelle Ford, Online Content Editor, Experience Columbus
    Tim McCraley, Interactive Art Director
    Leah Stiver, CMS Project Manager
    Session Details
    Winning top honors as one of the best tourism websites in the world according to Skift, the Experience Columbus website exemplifies the power of good design. Columbus has a thriving “Makers” community and a lot of local entrepreneurs that make the city hum. Two separate onsite trips to Columbus opened the door to their unique point of difference and the authentic “Made in Columbus” concept. A special “Made in CBUS” logo was designed and featured throughout the site, tagged on listings for locally owned businesses, restaurants and shopping.

    Prerequisites:
    None

    3 Takeaways
    • How to make solutions that make sense for your destination
    • How to work and collaborate with experience design experts
    • What a DMO can do to make the most of the visitor experience
    Step 5: Test - Using CRO to Drive Your Marketing and Content Strategy
    Room: San Pedro 1 & 2

    San Pedro 1 & 2

    Michele Barnes, CRO Analyst
    Session Details
    Are you balancing your sites intentions with your visitors' experience? Conversion Optimization and A/B Testing are some of the hottest topics on the roadmaps of leading online marketing professionals. Are they on yours? In this practical session, learn how DMOs can use A/B testing and Conversion Rate Optimization to develop a content strategy and reinforce marketing efforts.

    Prerequisites:
    None

    3 Takeaways
    • Framework for a strong testing program
    • Learn strategies to catapult your results
    • Use testing and CRO to learn more about what your visitors want
    1:30p - 3:00p
    CRM Roundtables
    Room: Arizona 6 & 7

    Arizona 6 & 7

    2:20p - 3:00p
    Measuring the Marketing Effectiveness and Impact of DMO Assets
    Room: San Luis 1

    San Luis 1

    Kimberly Vince Cruz, Director of Research Services
    Session Details
    This session will offer a broad overview of how DMOs can measure their owned assets and the invaluable benefits of doing so. Based on Destination Analysts' experience in conducting ROI, conversion and effectiveness research, we'll discuss how DMOs can quantify and benchmark the tourism impact of their websites, official visitors guides, social media marketing and advertising campaigns.
    Think Outside: Providing Quality Outdoor Content
    Room: San Luis 2

    San Luis 2

    Geoffrey Schultz, Director of VisitApps
    Session Details
    When people want to power down their screens and go outdoors, what kinds of content are they looking for? We'll talk about how to position yourselves as trustworthy authorities through providing quality information on outdoor activities.

    Prerequisites:
    • None

    3 Takeaways:
    • How to leverage your location's natural setting
    • How to establish yourself as an outdoor authority
    • How to make your geography stand out
    Combining the Related Content Aggregator and Other Widgets on Your Blog Posts
    Room: Arizona 4 & 5

    Arizona 4 & 5

    Sam Brace, Director of Product Education
    Session Details
    Stop by to see some of the latest feature updates to the Public Relations Module over the past two years, and learn how you can utilize them today in your Simpleview CMS.

    Prerequisites:
    • A working knowledge of the Simpleview CMS and its functionality is needed for this session.

    3 Takeaways:

    • How to incorporate related content feeds on your PR Module Posts
    • How to incorporate the 'You May Also Like' feature of the PR Module to emphasize recent and related blog posts by category
    • How to utilize many available Collection Templates to feed related content onto your site's posts
    Responding to User Research on your Site's Listings
    Room: Arizona 11 & 12

    Arizona 11 & 12

    George Schaffer, Director of CMS Product Development
    Owen Allen, Lead Product Engineer - CMS
    Session Details
    Many organizations face two very different perspectives—members and partners who want maximum exposure and visitors who want the best information to plan trips. Through imperative analytics gained by the Product team, we'll share how DMOs can appeal to both agendas.

    Prerequisites:
    • Working knowledge of how CMS displays Listings and how CRM Member/Partner is used to create Listings is recommended.
    • Anyone involved with web administration and/or membership/partnership engagement should attend.

    3 Takeaways:

    • How to use the analytical data found by the Product team to improve your Listings layouts
    • How to use Listing Rank to associate website styling treatments for listings
    • How to automatically rank listings through algorithms
    Developing a Persona Marketing Effort with your Simpleview Systems
    Room: Arizona 1-3

    Arizona 1-3

    Kelli Hilliard, Travel Development Manager, Kansas Office of Tourism & Travel
    Valerie Knoblauch, President and CEO, Finger Lakes Visitors Connection
    Jenny Spoelma, Product Education Strategist
    Session Details
    Speak to key segments of your audience through a persona-based content marketing strategy! Several DMOs have taken this approach, building features for their website and carrying this method across their other marketing channels. Find out how to create detailed visitor personas for your destination.

    Prerequisites:
    • None

    3 Takeaways:

    • How to develop content marketing personas for your visitors, considering the specific roles they might have in relation to your organization's conversion cycles.
    • How to use data in Simpleview CRM Consumer User Group to develop personas and associated content in Simpleview CMS
    • How to use robust tools, such as the new Personas feature of the Simpleview CMS Dynamic Content Module, to target visitor interests
    Incorporating Video on Your Website
    Room: Arizona 9 & 10

    Arizona 9 & 10

    Hans Petter Aalmo, Web & Mobile Manager, Innovation Norway
    Matthew Mohundro, Manager of Digital Strategies, Greater Lansing Michigan Convention & Visitors Bureau
    Caleb Everett, Multimedia Content Manager, Oklahoma City CVB
    Henry Greenberg, CMS Group Leader - Ticketing
    Session Details
    With the new Simpleview CMS, it's easy to add video on your website! Find out how to place your existing YouTube and/or Vimeo content on your pages through headers and other collections, media gallery albums, and more.

    Prerequisites:
    None

    3 Takeaways:
    • How to place videos in your CMS Asset Library
    • How to incorporate videos into your site's Header Slides and other Collections Templates
    • How to utilize the CMS Media Gallery for categorized albums of videos
    Step 6: Measure - Telling a Good Data Story - Analyzing Marketing On-site and Off with Dashboards
    Room: San Pedro 1 & 2

    San Pedro 1 & 2

    Paul McLeod, Director of Business Intelligence
    Aaron Pickering, Business Intelligence Analyst
    Session Details
    Proper measurement brings it all together. By telling a story through data, you can illustrate the value of your investments and paint the picture for growth potential. A digital marketing campaign entails a variety of simultaneous, synergistic campaigns that are implemented on a number of different platforms. Tracking campaign successes and failures, and responding to them in a timely fashion, requires an efficient reporting tool. Learn how to tell meaningful data-driven stories with our Destination Dashboards tool.

    Prerequisites
    None

    3 Takeaways
    • What metrics help tell the story of your success
    • How to visually communicate metric-based information accurately and easily
    • How to target your messages about metrics to the correct internal audiences
    3:00p - 3:15p
    Networking & Exhibitor Break
    Session Details
    Like many conferences, Summit isn't a race; it's a marathon. That means pacing yourself, drinking water (since we are in the desert) and taking advantage of Networking Breaks. Bounce ideas off of your peers, get to know our exhibitors' products and services, and recharge with a snack and some juice for your devices. You'll be glad you did!
    3:15p - 3:55p
    Sharable Reports You Can Use Now for Membership/Partnership Engagement and Meeting/Convention Sales
    Room: Arizona 4 & 5

    Arizona 4 & 5

    Jessica Johnson, Lead CRM Analyst
    Shawn Wilkins, CRM Project Manager
    Session Details
    In the Simpleview CRM, you can create reports from practically every field in the system! But, did you know customers can choose to share those reports with other CRM customers? We'll show you several of the recently developed Meeting Sales and Member/Partner reports and give you access, so you can start using them immediately.

    Prerequisites
    • You must have the Simpleview CRM to get access to the available reports
    3 Takeaways
    • Learn how to use custom Member/Partner reports, such as finding all of the categories and subcategories that have no associated Listings
    • Learn how to use custom Meeting Sales reports, such as finding all outstanding leads by a decision date
    • Find out how to install any sharable reports into your Simpleview CRM system
    Advanced Features and Communication Tools with Extranet 4.0
    Room: Arizona 11 & 12

    Arizona 11 & 12

    Kirsten Van Detta, Product Manager - CRM
    Eddie Talkington, Senior Project Manager
    Session Details
    Extranet 4.0 can be eventful for any tourism organization and its members and partners, opening the door to plenty of opportunities. However, many Extranet users may not be utilizing the system's full capabilities after the initial launch. Learn how to customize certain fields and functions with the Layout Manager, use the new image carousel, and handle partner bulletins.

    Prerequisites:
    • You should have Extranet 4.0 or be planning to get it before attending this session

    3 Takeaways:

    • How to set up the Extranet Image Carousel
    • How to configure practically every data entry or detail form in the Extranet with the Layout Manager
    • How to use Partner Bulletins and Post Board to engage your partners
    How to Be the Best CRM Administrator
    Room: Arizona 1-3

    Arizona 1-3

    Eric Paschal, Director of Information Technology, Scottsdale CVB
    Andrea Timbes, CRM Analyst, Fort Worth CVB
    Dave Burgan, Director of Information Technology, Experience Columbus
    Chris George, CRM Training Manager
    Session Details
    Do you oversee the day-to-day operations or workflows in your organization's CRM? Come learn how to take it to the next level from Simpleview CRM veterans!

    Prerequisites:
    • Working knowledge of Simpleview CRM User Groups and have access to the Admin tools in them to understand the session concepts
    • We recommend having responsibility for data cleanup in your system to follow along with all the points in this session.

    3 Takeaways:

    • How to stay on top of data cleanliness in your Simpleview CRM across all user groups
    • How to properly share updates from the Product team on the system, changing the messaging for different audiences at your organization
    • How to obtain consensus from your organization's stakeholders before adding new fields
    Cutting Out Unnecessary Data Collection Processes
    Room: Arizona 9 & 10

    Arizona 9 & 10

    Catherine Herlocker, Marketing & Partnership Sales Manager, Visit Virginia's Blue Ridge
    Mary Ravert, Director Information Technology, Pocono Mountains Visitors Bureau
    Michael Ly, Marketing Manager, Arlington CVB
    Angel Berry, Lead CRM Analyst
    Session Details
    A useful CRM and highly relevant reports come from knowing which data to keep and which to toss, and implementing meticulously clean workflows. Learn data management best practices from your peers.

    Prerequisites:
    • You should have a working knowledge of all Simpleview CRM User Groups
    • You should act as the primary or one of the lead employees for your organization's CRM

    3 Takeaways:

    • How to achieve simplicity in your data collection processes, removing any waste or unnecessary steps
    • How to properly communicate to stakeholders why certain practices are outdated, getting buy-in from decision makers on removing them
    • How to spot a process that is soon to be useless before it happens and adds bloat to your team's workload
    Best Practices with Sales to Services Handoffs
    Room: San Luis 1

    San Luis 1

    Marla Allen, Research and Database Administrator, Visit Spokane
    Tina Brohlin, Director of Sales, Amarillo Convention and Visitor Council
    Marissa Brown, Director of IT, Greater Des Moines CVB
    Chris Martin, CRM Training Manager
    Session Details
    Once Sales handles their portion of a meeting, many organizations' Services teams are passed the proverbial baton to make the meeting a success. Learn from some forward-thinking DMOs about the best ways to transfer information from Sales to Services for meeting support and production.

    Prerequisites:
    • You should have a working knowledge of the Simpleview CRM Meeting Sales User Group
    • You should have Meeting/Convention Sales or Visitors/Convention Services as a primary job responsibility

    3 Takeaways:

    • How to remove human errors in handoffs
    • How to automate aspects of the handoff process through triggers and other tools available in the Simpleview CRM
    • How to document pain points encountered in the sales process
    Operation: Inbox.
    Room: San Pedro 1 & 2

    San Pedro 1 & 2

    Michael Noblitt, Chief Operating Officer, Distribion, Inc.
    Session Details
    Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment. So it’s absolutely worth taking a few simple steps to follow best practices for more successful email campaigns, and we’ve got those steps outlined for you. We’ll pass along tips and tricks for increasing email deliverability performance and best practices for optimizing content from subject line to footer.

    Takeaways:
    • Learn list quality and management guidelines to improve deliverability and avoid blacklists
    • Learn how to use email analytics to boost email success rates
    • Learn best practices for optimizing email content
    3:15p - 4:45p
    Web Roundtables
    Room: Arizona 6 & 7

    Arizona 6 & 7

    4:05p - 4:45p
    Moving from Membership to Partnership (Part 2): Using the Simpleview Inclusion Model to Assist with the Organization's Changes
    Room: Arizona 4 & 5

    Arizona 4 & 5

    Shannon Flemming, Director of Operations - CRM, Tucson
    Jennifer Reichenbach, Director of Operations - CRM, Pittsburgh
    Pat Holmes, VP of Membership, Visit Salt Lake
    Justin Saunders, Membership Manager, Mat-su CVB
    Session Details
    Continuing from Part 1 of this series, we’ll show you how a switch from a membership to a partnership model can easily market all of your area's offerings. We’ll demonstrate our four-step Inclusion Model that has worked for varying-sized organizations.

    Prerequisites:
    • An understanding of your organization's model, membership or partnership
    • It is recommended that you have/are planning to get the Simpleview CRM Member/Partner user group

    3 Takeaways:

    • How to include local business information on your website and in collateral, automating member/partner data collection
    • How to normalize, map and import data from outside sources into Simpleview CRM
    • How to boost revenue through featured listings, advertisements and more
    Adding Diversity and Inclusion to your Meeting Sales and Services Processes
    Room: Arizona 11 & 12

    Arizona 11 & 12

    Mario Espinosa, Resource Manager of Diversity and Inclusion, VisitDallas
    Chris Martin, CRM Training Manager
    Robyn Temple, Product Education Specialist
    Session Details
    The VisitDallas team developed a Diversity & Inclusion department, working to support groups with special needs visiting Dallas for various meetings. Together with their Sales and Services teams, they aim to build the city's reputation as friendly and inclusive. Discover how the D&I team's practices can be used by any DMO.

    Prerequisites:
    • A working knowledge of the CRM Meeting Sales User Group and/or the Tour/Travel User Group (not required)

    3 Takeaways:
    • How to create strategic relationships with groups that may be overlooked by other meeting sales departments
    • How to set up practices within your DMO and Simpleview CRM to foster diversity in sales/services efforts
    • How to market your organization as one that promotes events of diversity
    Dealing with Old Data
    Room: Arizona 9 & 10

    Arizona 9 & 10

    Pam Brown, Conference & Event Manager, The Beaches of Fort Myers and Sanibel
    Eddie Talkington, Senior Project Manager
    Session Details
    It's a fact - data can get stale. Find out when you should keep or throw out records, pulling from examples witnessed over the years while building and importing databases.

    Prerequisites:
    • None

    3 Takeaways:

    • How to determine which data to keep or throw out, based on certain criteria
    • How to recognize bad or incomplete data before it gets entered into your Simpleview CRM
    • How to run duplicate detection reports and processes into your Simpleview CRM to add life to old records
    Streamline your RFP Process with the New Simpleview/Cvent RFP Integration
    Room: Arizona 1-3

    Arizona 1-3

    Kirsten Van Detta, Product Manager - CRM
    Session Details
    The Simpleview/Cvent RFP integration is a needed step in the quest to reduce duplication around current RFP practices and processes. Find out how this new tie should benefit everybody who works at destination marketing organizations, as well as planners and suppliers.

    Prerequisites:
    • You should have a working knowledge of the Simpleview CRM Meeting Sales User Group
    • You should have Meeting/Convention Sales or Convention Services as one of your primary job responsibilities
    3 Takeaways:
    • Learn how to sync your leads and responses with Cvent RFPs
    • Learn how to cut out duplication around the current processes for your team, and for planners and suppliers
    • Learn how the integration can streamline workflows for Sales and Services teams
    Search v Social: How Pocono Mountains Used Arrival Data to Crown the King of Click-Based Media
    Room: San Luis 1

    San Luis 1

    Matt Clement, Marketing Director, Arrivalist
    Brian Bossuyt, Director of Marketing, Pocono Mountains Visitors Bureau
    Session Details
    Join Arrivalist's Matt Clement and Pocono Mountain's Brian Bossuyt for a blow by blow account of the Pocono Mountain's summer tourism campaign and the Battle Royale between the giants of the CPC Media industry. Learn how the Pocono's team developed a new digital media metric using the Arrivalist platform to better optimize their advertising campaigns and understand the impact of their cost per click media.
    Become a Content Strategy and Distribution All-Star
    Room: San Pedro 1 & 2

    San Pedro 1 & 2

    Fynn Glover, Founder & CEO, RootsRated Media
    Session Details
    Learn the inside strategies for interest-based content and distribution. It's not just enough to create great content, it must be coupled with a great distribution strategy as well.
    6:00p - 11:00p
    Summit Closing Party
    Session Details
    There ain't no party like a Simpleview party, cuz a Simpleview party don't stop! Just kidding... it ends at 11pm. Stay tuned for more details!
  • 8:00a - 2:00p
    Pre-Scheduled Team Meetings
    Session Details
    Take advantage of your time in Tucson and meet with your Simpleview team.