Please join us in Washington, D.C. as we host a Summit Pop-Up prior to the Destinations International Convention Sales & Services Summit.  

Wednesday, October 6, 2021
Noon - 4:00 p.m. EDT

This half-day interactive workshop will focus entirely on tools, data and action-based strategies to meet your Meeting & Event Sales goals and objectives. 

Here's a glimpse of the workshop content :

  • Maximize Sales Efforts Using CRM Intel & Workflows — Your Simpleview CRM has many tools to help you make the most of your time before, during and after trade shows and outbound sales missions. In this session, a Simpleview CRM expert will show how a little work up front can yield outsized rewards.  
  • Year-end Goal Setting Workshop — With the meetings and events industry still in recovery mode, year-end goals must be analyzed based on current factors facing your destination and the industry. In this workshop-style session, participants will learn how to develop goals that will deliver maximum impact for their entire stakeholder community. 
  • Increasing Success Using Market Segmentation – Learn how to leverage the power of segmentation by organizing opportunities, elevating the quality of the data, and prospecting for your destination. Get a bird’s eye view of how this new feature in MINT+ can help you be more efficient and successful.  

See full session descriptions and speakers below.  
 

  • Register

  • Pricing
    General
    $125

    per person

  • Hotel

    Gaylord National Resort & Convention Center2021 Destinations International Convention Sales & Services Summit Official Host Hotel:

    Gaylord National Resort & Convention Center

    201 Waterfront Street
    National Harbor, MD, USA

    Block Rate: US$269/night + taxes & fees

    For reservations, book online. Hotel room block closes September 14, 2021.

  • Agenda

    The full agenda will be available later this month. 

    Wednesday October 6, 2021

    • 12:00 p.m. - 12:30 p.m. Welcome/Lunch
    • 12:30 p.m - 1:30 p.m. Session
    • 1:30 p.m. - 1:45 p.m. Break
    • 1:45 p.m. - 2:45 p.m. Session
    • 2:45 p.m - 3:00 p.m. Break
    • 3:00 p.m - 4:00 p.m. Session
  • Sessions

    Maximize Sales Efforts Using CRM Intel & Workflows

    Dan Garcia, Senior Manager - Production as Simpleview

    Your Simpleview CRM has many tools to help you perform show intelligence so you can make the most of your time before, during and after trade shows and outbound sales missions. In this session, a Simpleview CRM expert will show how a little work up front can yield outsized rewards. 

    This session will cover:  

    • How pre-show prepping lets you to sell smarter — not harder — using the power of your CRM tools
    • A best-practice plan for your pre-show email and marketing strategies so you can make the most of your time with attendees
    • Ways to personalize trade-show interactions using your CRM intelligence 
    • Post-show: how to evaluate the success of your efforts, refine your process for future shows, and “finish strong” with your sales tasks
    • Beyond trade shows — how the events module has you covered, no matter your mission 

    Year-end Goal Setting Workshop

    Suzzanne Ravitz, Business Analyst, 2Synergize, LLC — a Simpleview Consulting Company
     

    More than ever, accurate and data-based year-end goal setting is necessary to provide to your internal and external stakeholders. Destinations can no longer look at past metrics as an indicator of future performance. With the meetings and events industry still in recovery mode, year-end goals must be analyzed based on current factors facing your destination and the industry.
    In this workshop-style session, participants will learn how to develop goals that will deliver maximum impact for their entire stakeholder community and create destination-specific year-end goals based on:

    • Current bookings
    • Considering local factors and definite and tentative projections
    • Short-term analysis
    • Reviewing and adjusting based upon current recovery information

    Increasing Success Using Market Segmentation

    Josiah Craig, Product Support Analyst — MINT+ at Simpleview

    Learn how to leverage the power of segmentation by organizing opportunities, elevating the quality of the data, and prospecting for your destination. Get a bird’s eye view of how this new feature in MINT+ can help you be more efficient and successful.  

    In this session, we’ll:

    • Review the new market segmentation assigned by the universal industry classifications of NAICS and NTEE
    • Learn how to orient yourself to the new system
    • Show how the new segments affect your ability to query 
       
  • Speakers
    SUMMIT POP-UP DC PRESENTERS

    Meet our Professionals

    Dan Garcia

    Senior Manager - Production

    As an integral part of our CRM team, Dan Garcia trains our clients on best practices in using our products. He also helps them develop strategies for data collection and...

    Suzzanne Ravitz

    Business Analyst, 2Synergize - a Simpleview consulting company

    Suzzanne joined the Simpleview team in 2019 as a business analyst. Her main responsibilities include playing an active role in customer and industry engagements, including...

    Josiah Craig

    Product Support Analyst — MINT+

    In November 2018, Josiah joined the Product Education team as a Training Manager, where he works to train our clients on the CRM system. His favorite part of his job is...