Destination Travel Network (DTN) works with destination marketers and their stakeholders to create new membership/partnership value through a variety of digital marketing opportunities. Engaged communities with a strong digital presence strengthen the destination’s digital footprint. DTN makes it easy for your DMO to be a part of the solution for local partners.
Creating Awareness for Your Area Business
Destination Travel Network (DTN) works with destination marketers and their stakeholders to create new membership/partnership value through a variety of digital marketing opportunities. DTN creates awareness for area businesses, converts your site visitors into customers, and delivers revenue for your organization. As a division of Simpleview, DTN knows DMOs. Our team is well-versed in the travel and tourism industry, and knows how to communicate the value of the advertising program to partners.
We Do the Work
Fully managed by DTN - We know how busy you are. We can manage every step of acquiring digital advertising engagement from relevant tourism partners— from introducing DTN and announcing your online ad program to them, to sales calls and contracts, to maintaining a positive ongoing relationship that demonstrates their results and offers upsell opportunities. All you have to do is collect your revenue check. Or in collaboration If you already have a dedicated online advertising sales team, we can work together to sell space on your DMO website. Your team will benefit from leveraging DTN’s ad-serving platform, operations support, managed accounting/billing, Reporting Portal, CMS integrations, and if you use SVCRM; DTN Express.
The Recipe for Revenue Generation
An interested audience - Your DMO’s destination website has a valuable, targeted, and high-intent audience that local businesses want to connect with. Leisure travelers. Meeting planners. Conference attendees. DTN helps those local businesses expand their reach to these audiences through sponsored content opportunities. DTN placements are presented in a tasteful, unobtrusive way that harmonizes with and is seamlessly blended into your destination website design and are relevant to your visitors’ interests. Your DMO controls who can advertise on the site and what types of placements are offered. We work together with you to create a program tailored to your DMO and your website, including establishing appropriate ad sizes, placement, and pricing.
The DTN Portal offers DMOs and advertisers up-to-date and on-demand data insights about program and placement performance, inventory sell-through, revenue, creative testing, and much more. DTN Portal access comes standard with any DTN Paid Content program.